Overview

Smosh is a comedy powerhouse, and if you haven't heard of them, you've been missing out! They're absolute legends in the digital creator space, especially on YouTube, where they’ve cultivated a massive following. With a global ranking that places them in the top percentage of creators and a dedicated fanbase of over 34.8 million followers, Smosh knows how to entertain. They're all about laugh-out-loud comedy sketches, web series, and generally bringing the funny to the internet.

Performance At A Glance

Smosh's audience is HUGE and still growing! While their recent growth rate is steady at around 0.06% over the last 30 days, that translates to a significant number of new fans when you're starting with such a large base. They're in the top percentage of creators worldwide and within the US. Their fans are super engaged with their content, boasting an average engagement rate of 8.05%—that's seriously impressive! Their CreatorDB score is a whopping 98 out of 100, which basically means they're killing it in the content creation game.

What They Create

Smosh is all about comedy, and they deliver it in spades! They primarily create hilarious videos and shorts on YouTube, but also dabble in Instagram posts/reels and TikTok videos. Recently, they've been crushing it with their YouTube Shorts. One standout example is "Walter White voguing for Trixie Mattel is a sentence," which racked up over 500,000 views and tons of likes. They're masters of absurd humor, pop culture references, and relatable scenarios, all packaged into bite-sized, shareable content. They also post longer-form videos, such as "Grip Guys: The Full Series" for fans who want more. Their ability to consistently deliver fresh, funny content is what sets them apart.

Why They're Great & Where They Can Grow

Smosh excels at creating highly engaging, relatable comedy content. They’re also great at adapting to different formats, like Shorts and TikTok videos, while maintaining their signature humor. And their consistent high engagement rate shows they really know their audience. An exciting opportunity for them might be to expand their presence on TikTok, leveraging trending sounds and challenges to reach a wider audience. Another idea would be to expand their web series into longer-form content, potentially exploring platforms like streaming services.

Bottom Line

For brands, Smosh is a fantastic partner for reaching a large, engaged audience with a comedic touch. For Smosh, continuing to experiment with different content formats and platform-specific strategies could unlock even greater growth and engagement.