STARSHIP

Overview

STARSHIP is a major player in the K-Pop scene, operating as a record label and content creator with a massive global reach. Think of them as the architects behind some of your favorite K-Pop hits. Their YouTube channel is their main hub, boasting over 7.8 million followers, and they've climbed to the top 96% of all channels worldwide. That's a seriously impressive fanbase! They bring a unique blend of music and behind-the-scenes content to fans worldwide.

Performance At A Glance

STARSHIP has a gigantic audience of almost 8 million followers and they’re growing steadily, adding around 0.22% more followers each month. That's a good, consistent pace! They're ranked in the top 93% in Korea, proving their strong presence in their home country, and sit in the top 92% for Korean-language channels globally. Their fans are super engaged with their content, showing an average engagement rate of 5.60%, which is fantastic! Their CreatorDB score of 81/100 shows they are doing a very good job of managing their online presence.

What They Create

STARSHIP serves up a diverse mix of content related to their artists. You’ll find everything from official music videos and performance clips on YouTube to shorter, engaging content like highlight reels and audition announcements on YouTube Shorts, Instagram Reels, and TikTok. Recently, their 'KiiiKiii 키키 ‘Delulu' Track Film' video racked up over 1.3 million views – a testament to the interest in their artists. They also posted a short highlight medley of the same artist, which had a very high engagement rate of 21.10%. The mix of long-form music videos and short, attention-grabbing reels keeps their audience hooked and spreads awareness of their artists.

Why They're Great & Where They Can Grow

STARSHIP excels at producing high-quality music videos and performance content that showcases their artists' talents. They also do a great job of leveraging short-form video to promote new releases and engage with fans on multiple platforms. One exciting opportunity would be to create more behind-the-scenes content showcasing the work that goes into producing music and managing artists. Another idea would be to host live Q&A sessions with their artists to further boost engagement.

Bottom Line

For brands looking to tap into the K-Pop market, STARSHIP offers a direct line to a massive and engaged audience. For STARSHIP, focusing on interactive content and exclusive peeks behind the curtain could further strengthen their connection with fans and boost their already impressive reach.