iQIYI Thailand - Get the iQIYI APP

Overview

iQIYI Thailand is your go-to hub for captivating Thai-language media and entertainment, especially if you're a fan of Asian dramas and shows! With a vibrant presence on TikTok, where they boast over 6.8 million followers, iQIYI brings the best of iQIYI's content to a Thai audience. While they’re in the top 100% of all creators globally, ranking at #153,809, their strong localized content resonates deeply with viewers in Thailand, where they rank #1,907. They are clearly making waves with their tailored entertainment offerings!

Performance At A Glance

iQIYI Thailand is on a solid growth trajectory! They're growing at a rate of 2.07% each month, with a 4.45% increase in followers over the last 90 days, showing consistent upward momentum. Their fans are super engaged with their content, clocking in an average engagement rate of 2.72%. That's pretty impressive! Globally and within Thailand, their rankings highlight their strong position within the entertainment niche. Their CreatorDB score of 98/100 is a testament to their consistent quality and strong audience connection. This high score indicates a well-optimized and effectively managed creator profile.

What They Create

iQIYI Thailand serves up a delicious mix of content! They focus primarily on snippets and highlights from their dramas, offering a taste of the full episodes available on their platform. You'll find everything from YouTube videos and Shorts to TikTok videos and the occasional Instagram post. A recent video titled "[SPECIAL🏎️Patrick] เสือผู้หญิงเจ้าพ่อรถยนต์ |🪐ทางรักคู่ขนาน (SPEED AND LOVE) | iQIYI Thailand" offering a behind-the-scenes look at a drama, snagged hundreds of views. Another popular clip, "พากย์ไทย|HI-LIGHT10 จิ้นเจาโคม่าหลังอุบัติเหตุแข่งรถ |ทางรักคู่ขนาน(SPEED AND LOVE)|iQIYI Thailand", which translates to "Thai Dub | HI-LIGHT10 Jin Zhao in a coma after a racing accident," highlights their use of Thai dubbing to enhance accessibility and engagement. What makes their content stand out is their focus on delivering high-quality, localized entertainment experiences, specifically tailored for the Thai audience.

Why They're Great & Where They Can Grow

iQIYI Thailand is doing a fantastic job at localizing and promoting their dramas! They excel at: 1) providing engaging snippets, 2) focusing on Thai-language content, and 3) leveraging TikTok's short-form video format effectively. Exciting opportunities could include: 1) deeper engagement with their Instagram audience, perhaps through behind-the-scenes content or polls, and 2) exploring collaborations with popular Thai influencers to broaden their reach.

Bottom Line

For brands looking to connect with a highly engaged Thai audience interested in Asian dramas, iQIYI Thailand is a strong potential partner. For iQIYI Thailand, continuing to diversify their content formats and strengthen their presence on platforms like Instagram could further amplify their reach and solidify their position as a leading entertainment provider.