3Blue1Brown

Overview

3Blue1Brown is your go-to YouTube channel for beautifully animated math explanations. Think complex concepts made crystal clear, with visuals so stunning you'll actually enjoy learning calculus! Creator Grant Sanderson has carved out a unique niche, captivating nearly 9 million followers with his engaging and accessible approach to education. While YouTube is his main stage, he also experiments with shorter content on Instagram and TikTok. Currently, 3Blue1Brown holds a global ranking within the top 4% of channels, making him a major player in the online education space.

Performance At A Glance

3Blue1Brown's audience is huge and still growing! They're expanding at a rate of almost 1% each month, which is impressive given their already massive following. Their global and country rankings both place them in the top 4% of all creators, showing their wide appeal. But the real magic lies in the engagement – with an average engagement rate of 5.52%, their fans are super engaged with the content, commenting, liking, and sharing their videos. CreatorDB gives them a score of 95/100, which means they're doing almost everything right!

What They Create

3Blue1Brown primarily creates educational videos on YouTube, diving deep into topics like linear algebra, calculus, and neural networks. They also experiment with shorter, bite-sized content in the form of YouTube Shorts, Instagram Reels, and TikTok videos. A recent video explaining "The Physics of Euler's Formula" garnered over 748,000 views and 32,000 likes, showing the audience's appetite for in-depth explanations. Even shorter content performs well; a recent short about "The ladybug clock puzzle" racked up over 347,000 views. What makes 3Blue1Brown stand out is the combination of rigorous mathematical explanations with mesmerizing animations that make even the most challenging topics feel approachable.

Why They're Great & Where They Can Grow

3Blue1Brown excels at simplifying complex topics, creating visually stunning content, and fostering a highly engaged community. An exciting opportunity would be to expand into interactive learning experiences, like online courses or workshops, to deepen the connection with their audience. Collaborating with other educators or science communicators could also introduce their unique style to new audiences.

Bottom Line

For brands looking to partner with an educational powerhouse, 3Blue1Brown offers incredible reach and engagement. For the channel itself, experimenting with more interactive content formats could further solidify their position as a leader in online education.