Joey Yap

Overview

Joey Yap is a powerhouse in the self-improvement and education space, guiding a massive audience of over 6.4 million followers towards a better understanding of themselves and the world around them. Primarily found on YouTube, Joey shares bite-sized wisdom and insightful analysis that resonates with a global audience. While his global ranking is already impressive at #876,117, his influence in Singapore is especially strong, holding a top 20 position. He's carved a niche for himself, blending entertainment with valuable life lessons.

Performance At A Glance

Joey Yap is seriously killing it! His audience is exploding, growing at a rate of nearly 66% in the last month alone! Even over just the past week, he's seen a 15% jump in followers – that's impressive momentum. His fans are also super engaged with his content, with an average engagement rate of 1.83%. To top it off, Joey boasts an amazing CreatorDB score of 98/100, meaning he's doing pretty much everything right when it comes to creating impactful and engaging content.

What They Create

Joey's content primarily focuses on education, training, and insightful commentary, falling under categories like "People & Blogs," "News & Politics," and "Entertainment." He skillfully uses a variety of formats to reach his audience, from in-depth YouTube videos and snappy YouTube Shorts to Instagram posts and TikTok videos. Looking at some recent Shorts, like "This is why momentum matters more than luck for Snakes" (over 5,000 views) and "Money follows those who fix the right issues" (over 6,000 views), Joey delivers concise and motivational messages. His content stands out because it blends practical advice with a touch of personality, making learning feel accessible and engaging.

Why They're Great & Where They Can Grow

Joey's strengths lie in his ability to create highly engaging short-form content, his incredible growth rate, and his strong CreatorDB score, reflecting a deep understanding of audience engagement. One exciting opportunity would be to explore longer-form collaborations with other educators or personalities, diving deeper into specific topics. Additionally, given his popularity on YouTube, focusing on optimizing Instagram Reels to drive traffic back to his main platform could further amplify his reach.

Bottom Line

For brands looking to partner with a creator who inspires and educates a massive audience, Joey Yap is a fantastic choice. For Joey, doubling down on cross-platform promotion and experimenting with longer-form content could unlock even greater potential.