Overview

The Ocean Cleanup is a global non-profit organization making waves (pun intended!) in the fight against plastic pollution. With a massive following of over 5.9 million across platforms, primarily on Instagram, they're dedicated to developing and scaling technologies to rid the world’s oceans of plastic. They don't just talk about the problem; they show you the solutions, making them a compelling and trustworthy voice in the environmental space. Their impact is undeniable, placing them in the top 99% of creators globally, ranked at #242,303.

Performance At A Glance

The Ocean Cleanup boasts a huge and dedicated audience, and they're still growing! While their 30-day growth rate is a solid 1.85%, there's always room to expand. They rank incredibly well for a non-profit, proving their reach. Their fans are super engaged with their content, with an impressive average engagement rate of 5.74%. This means people aren't just passively following; they're actively liking, commenting, and sharing. Their CreatorDB score of 99/100 is practically perfect, showing that they're doing almost everything right in terms of creating impactful and engaging content!

What They Create

The Ocean Cleanup creates a variety of content, from short, punchy TikToks and YouTube Shorts to longer, more in-depth YouTube videos. They also share engaging posts and reels on Instagram, their main platform. Their content spans categories like Non-Profit, Science & Technology, and People & Blogs. One recent YouTube video, "Yes, humans are winning the fight against ocean plastic pollution," racked up over 436,000 views and 34,000 likes. This video's success showcases their knack for delivering positive, solution-oriented messages. Another successful video, "Improving our ocean operations and scaling up our river Interceptors" shows real progress. Their content stands out because it's not just about doom and gloom; it's about tangible progress and innovative solutions.

Why They're Great & Where They Can Grow

The Ocean Cleanup excels at: 1) Demonstrating the real-world impact of their work, fostering trust and hope. 2) Using diverse content formats to reach a wide audience, keeping the message fresh and engaging. 3) Maintaining a consistent brand voice that is both informative and inspiring.

An exciting opportunity for them could be to partner with smaller, local environmental groups to highlight grassroots efforts and broaden their reach. They could also create more interactive content, like Q&A sessions with their engineers and scientists, to further engage their audience.

Bottom Line

For brands looking to partner with a purpose-driven creator, The Ocean Cleanup is an ideal choice. Their high engagement and positive message make them a powerful advocate. For The Ocean Cleanup, focusing on collaborations and interactive content could be the key to even greater impact and reach.