Overview

WildBrain Zoo is a vibrant hub for kids' entertainment, bringing joy to nearly 5.8 million followers across YouTube and Instagram. They're best known for their engaging animated videos featuring popular characters and catchy nursery rhymes. While their global reach is impressive, ranking in the top 89% of all channels worldwide, their true strength lies in connecting with young audiences through universally appealing content. They're a real go-to destination for parents and children alike seeking fun and educational content.

Performance At A Glance

WildBrain Zoo has a massive audience and they're growing steadily! They've seen a solid 6.25% growth over the last month and 90 days, showing consistent appeal. Their global ranking places them in the top 89% of creators, demonstrating a strong presence. What's really impressive is how engaged their fans are, with an average engagement rate of 1.54%. This means their audience isn't just passively watching; they're liking, commenting, and sharing! Their CreatorDB score of 88/100 shows they are performing at a high level, indicating a strong understanding of their audience and platform best practices.

What They Create

WildBrain Zoo specializes in creating high-quality animated content perfect for young viewers. They primarily focus on YouTube videos, with a library of 770 videos, and have also experimented with YouTube Shorts and Instagram posts/reels. Their content covers a range of topics, from fun adventures to educational nursery rhymes.

Looking at recent uploads, "Jungle Beat: Munki & Trunk - Flying Feather | WildBrain Zoo | Kids Cartoon 2025" has performed well, racking up over 83,000 views. This shows the enduring popularity of their character-driven animation. Another example is "Peppa Pig Tales - Playing in the Snow with Friends | WildBrain Zoo | Cartoons for Children" which performs well with the younger audience. They consistently provide safe, entertaining, and age-appropriate content that resonates with families.

Why They're Great & Where They Can Grow

WildBrain Zoo excels at creating consistent, high-quality animation. Their use of well-known characters like Peppa Pig and Talking Tom is a smart way to attract a large audience. Their strength also lies in delivering content that's both entertaining and educational.

An exciting opportunity for them would be to further optimize their Instagram strategy to match their YouTube success. Collaborating with other family-friendly creators could also help expand their reach and introduce them to new audiences.

Bottom Line

For brands looking to connect with families, WildBrain Zoo is a fantastic partner. Their established audience and high engagement rate make them a valuable asset. For WildBrain Zoo themselves, focusing on Instagram growth and exploring strategic collaborations could unlock even greater potential.