Overview

WILCO is a popular gaming creator, primarily known for their engaging videos on YouTube. This Mexican-based, English-speaking creator has amassed a dedicated following of over 3.6 million fans by diving into the world of gaming, particularly Roblox and Minecraft. While their global ranking places them in the top 92% of creators at #1,446,654, WILCO stands out by focusing on accessible, comedic gaming content that appeals to a wide audience, especially younger viewers. Their mix of gameplay and humor is what sets them apart in the crowded gaming landscape.

Performance At A Glance

WILCO's audience is substantial and steadily growing! While their growth rate is a solid 0.25% overall, recent weeks show even better momentum. Their fans are pretty engaged, too, with an average engagement rate of 2.83% across their content. This means people aren't just watching; they're liking, commenting, and sharing! Globally, they are in the top 92% of creators, and in Mexico, they rank in the top 91%. CreatorDB gives them a score of 72/100, indicating strong overall performance with room to further optimize their strategy.

What They Create

WILCO's bread and butter is gaming content, with a heavy emphasis on YouTube videos and shorts. They cover popular titles like Roblox and Minecraft, often with a comedic twist that makes the games more entertaining to watch. Recent hits include "¡GANA +1 TAMAÑO CADA SEGUNDO! 🔥😱," which racked up almost half a million views, and "Find ALL THE AWESOME BRAINROTS in Find The Brainrot...", which also soared past 490,000 views. These videos showcase WILCO's ability to tap into trending games and add their unique brand of humor. They also dabble in TikTok and Instagram but their focus is clearly on YouTube.

Why They're Great & Where They Can Grow

WILCO excels at creating accessible, family-friendly gaming content. Their ability to inject humor into their gameplay is a major strength, making them relatable to a broad audience. They're also great at keeping up with trending games, ensuring their content remains relevant. An exciting opportunity for WILCO would be to explore more collaborative content with other gaming creators. Also, a dedicated push on TikTok could help them reach an even wider audience.

Bottom Line

For brands looking to partner with a gaming creator, WILCO offers access to a large, engaged audience, particularly among younger viewers. For WILCO, focusing on collaborations and boosting their TikTok presence could be the key to unlocking even more growth.