FACE TO FACE

Overview

FACE TO FACE is a YouTube creator making waves with their insightful commentary on news and politics. Based in India, but speaking to a global audience in English, they've built a strong following of 1.8 million subscribers who tune in for their take on current events. With a global ranking placing them in the top 1% of all creators (around #35,787), FACE TO FACE has clearly tapped into a desire for engaging perspectives on important issues.

Performance At A Glance

FACE TO FACE is on a solid growth trajectory! They're currently growing at a rate of just over 1% per month, which is great for a channel of their size. Their fans are super engaged with their content, averaging an impressive 8.14% engagement rate – that means people aren't just watching, they're actively liking and connecting with the material. Their CreatorDB score of 87 out of 100 suggests they're doing a lot right in terms of content quality and audience connection. Regionally, within India, they rank in the top 2% of all YouTube channels.

What They Create

FACE TO FACE primarily creates video content focused on News & Politics, diving into both universal topics and current events. While they have a substantial library of videos (792), they've only experimented with a couple of Shorts. A recent video titled "MAHARASHTRA BMC - B J P - UDDHAV - AJIT PAWAR" garnered over 300,000 views, demonstrating their ability to tap into relevant regional news and spark conversation. Another notable video, "A R REHMAN - CAREER COMMUNALISM," exceeded 124,000 views, showcasing their willingness to tackle potentially controversial yet culturally relevant subjects. What makes their content stand out is their direct, opinionated, and accessible style, making complex topics digestible for a broad audience.

Why They're Great & Where They Can Grow

FACE TO FACE excels at:

• Timeliness: Reacting quickly to trending news and events.
• Engagement: Fostering discussions through their commentary.
• Accessibility: Making complex topics understandable.

An exciting opportunity would be to experiment more with YouTube Shorts. These short-form videos could attract a new audience and drive more traffic to their longer-form content. They could also explore doing more collaborative videos with other news and commentary creators to broaden their reach.

Bottom Line

For brands looking for a partner who can authentically reach a large and engaged audience interested in news and politics, FACE TO FACE is a great option. For the creator, focusing on optimizing video titles with relevant keywords and experimenting with YouTube Shorts could further boost their visibility and growth.