のってん

Overview

のってん, or Notten, is a Japanese content creator who's all about DIY and fun! Based in Japan and speaking Japanese, のってん brings a unique, playful style to the Howto & Style niche, particularly with creative DIY projects. With over 752,000 followers across YouTube and Instagram, のってん has built a dedicated community around their inventive ideas. While their global ranking sits at #1,197,728, placing them in the top 92% of creators, their content is captivating, proving their potential for even wider reach.

Performance At A Glance

のってん's audience is sizable and still growing! While their 30-day growth rate is a modest 0.13%, their 90-day growth shows a healthier 1.54% increase, indicating consistent, albeit gradual, audience expansion. They rank within the top 91% of creators in Japan (#32,891), and their fans are pretty engaged, with an average engagement rate of 0.59% on their content. CreatorDB gives them a score of 39/100, suggesting there's room to boost their overall impact and optimize their strategy.

What They Create

のってん crafts a delightful mix of content, primarily focused on DIY projects within the Howto & Style category. They showcase their creativity through YouTube videos and Shorts, along with Instagram posts and Reels. They're really into fun, quirky projects! Take, for example, their recent video about a "mysterious cup that gives birth to a baby?!" – it's this kind of playful curiosity that draws viewers in. Another popular video features a transparent sticker book, showcasing their knack for trendy and visually appealing crafts. のってん's content is characterized by its lighthearted tone, vibrant visuals, and focus on accessible DIY projects, making it appealing to a broad audience.

Why They're Great & Where They Can Grow

のってん excels at creating engaging, visually appealing DIY content. Their playful personality shines through, making their videos fun and approachable. They're also great at tapping into trends, as seen with their sticker book video.

To level up, のってん could explore collaborations with other DIY creators or brands, expanding their reach and introducing them to new audiences. They could also consider diversifying their content further, perhaps by adding tutorials for specific crafting techniques or exploring different artistic styles.

Bottom Line

のってん offers brands a fantastic opportunity to connect with a highly engaged audience interested in DIY and creative projects. For のってん themselves, focusing on consistent content uploads and exploring strategic collaborations could significantly boost their growth and overall impact.