Overview

Indosiar is a major player in the Indonesian entertainment scene, delivering a mix of TV shows, sports, and commentary that resonates deeply with a massive audience. Primarily on YouTube, Indosiar boasts a staggering 58.9 million+ followers, making them a force to be reckoned with. Their content, primarily in Indonesian, keeps them ranking high, currently sitting at #3,647 globally and #182 within Indonesia. They're more than just a channel; they're a cultural hub for Indonesian entertainment.

Performance At A Glance

Indosiar's audience is huge and still growing! They've seen a solid 2.96% growth in the last month alone, which is impressive for a channel already so established. Their fans are also super engaged with the content, showing an average engagement rate of 1.39%. While that might seem small, it's significant considering the scale of their viewership. CreatorDB gives them a score of 83/100, which means they're doing a fantastic job creating content that people love and staying relevant in a competitive landscape.

What They Create

Indosiar serves up a steady stream of entertainment, blending full-length YouTube videos with shorter, snackable YouTube Shorts. Their content revolves around entertainment, sports, and TV channel programming. Recently, they've been covering the "7 Bulanan & Gender Reveal Anak Ke-3 Leslar" (third child's 7th month celebration and gender reveal) for the celebrity couple Leslar. For instance, their video, "Prosesi Kedal Lisan & Sungkeman Berlangsung Haru! | 7 Bulanan & Gender Reveal Anak Ke-3 Leslar" (Touching Kedal Lisan & Sungkeman Ceremony!), racked up nearly 50,000 views, showcasing the emotional connection they capture. Indosiar's content stands out because it blends celebrity news with traditional Indonesian ceremonies, making it relatable and engaging for a wide audience. It's a blend of modern and traditional that resonates with their viewers.

Why They're Great & Where They Can Grow

Indosiar excels at tapping into trending topics, especially those related to Indonesian celebrities and cultural events. They are also great at producing high volumes of content and maintaining a consistent brand identity. One exciting opportunity they could explore is branching out into more interactive content, like live Q&A sessions or behind-the-scenes glimpses. Also, with only 1 Instagram post, it's a missed opportunity to connect with their audience.

Bottom Line

For brands, Indosiar offers incredible reach within the Indonesian market. For Indosiar themselves, focusing on boosting their Instagram presence and experimenting with interactive formats could unlock even greater engagement and growth.