AMMO NYC

Overview

Ever seen a car brought back from the brink of automotive despair? That's AMMO NYC's magic! This YouTube channel, fronted by detailer extraordinaire Larry Kosilla, isn't just about washing cars; it's about reviving history and preserving automotive passion. With a global ranking in the top 99% (#174,762 overall!), and a loyal following of over 2.7 million subscribers, AMMO NYC has carved out a unique niche, transforming neglected vehicles into showroom-worthy beauties. It's oddly satisfying, educational, and visually stunning.

Performance At A Glance

AMMO NYC boasts a massive audience, but their growth has been a little bumpy lately. While they saw a 0.31% increase in followers over the past 30 days, they experienced a slight dip (-0.01%) in the last week. They're crushing it in the rankings, sitting in the top 99% worldwide and within the top 99% in the US (#5,642). Their fans are super engaged with their content, averaging a solid 1.48% engagement rate. And their CreatorDB score? A near-perfect 95/100! This means they're doing almost everything right in terms of content quality, consistency, and audience connection.

What They Create

AMMO NYC specializes in high-quality detailing videos, primarily on YouTube, but also sprinkles in some Instagram posts and Reels. You'll find everything from deep-cleaning tutorials to full-blown restoration projects. They recently dropped a video titled "Reviving a Legend. Porsche 911 First Wash in 40,000 Miles," which racked up nearly 200,000 views and a stellar 4.99% engagement rate. Another standout is the "First Wash in 46 Years! 1979 VW Beetle Detail Only 266 Original Miles" video, also with great engagement. What sets AMMO NYC apart is the combination of Larry's expertise, the dramatic transformations he achieves, and the soothing, almost ASMR-like quality of the detailing process.

Why They're Great & Where They Can Grow

AMMO NYC excels at:

• High-Quality Production: Videos are beautifully shot and edited.
• Expert Knowledge: Larry’s expertise is clear and engaging.
• Unique Niche: The focus on restoration and preservation is compelling.

A potential area for growth could be expanding their presence on Instagram, focusing on shorter, more easily shareable clips from their longer YouTube videos. Another idea would be to collaborate with other automotive influencers or brands to reach a wider audience.

Bottom Line

For brands in the automotive or detailing space, partnering with AMMO NYC is a no-brainer. Their audience is highly targeted and engaged. For AMMO NYC themselves, focusing on consistent short-form content and exploring strategic collaborations could help boost growth and reach even more car enthusiasts.