Overview

The White House on YouTube offers a direct window into the heart of American politics and governance. With a substantial following of 2.89 million subscribers, this channel provides a unique inside look at presidential activities, policy announcements, and important national events. Ranking within the top 100% of YouTube channels globally (#19,204), The White House delivers crucial information to a broad audience, connecting citizens with their government in real-time. It's a digital platform that keeps people informed and engaged with the workings of the highest office in the United States.

Performance At A Glance

The White House YouTube channel is experiencing solid growth! They're growing at a steady pace, with a 2.12% increase in followers over the last 30 days and a more impressive 6.96% jump over the last 90 days. Their global and national rankings are solid, placing them in the top tier of YouTube channels. But here's where it gets really interesting: their fans are super engaged with their content! With an average engagement rate of 5.50%, it's clear that viewers are interested and interacting with the videos. Their CreatorDB score of 98/100 is phenomenal, indicating exceptionally strong overall performance.

What They Create

The White House YouTube channel focuses on delivering news and political updates directly to viewers. They primarily create videos and YouTube Shorts, covering everything from official statements to behind-the-scenes glimpses of presidential activities. A recent highlight is a YouTube Short titled "Whole Milk is back. 🥛 President Trump signs the Whole Milk for Healthy Kids Act." This concise video, featuring President Trump, snagged nearly 25,000 views and a solid engagement rate, proving that even short-form content can have a big impact. Their content stands out because it is an official source, providing unfiltered access to government information.

Why They're Great & Where They Can Grow

The White House channel excels at providing direct access to important political information, maintaining a consistent posting schedule, and achieving high engagement rates with their audience. An exciting opportunity would be to produce more content tailored for younger audiences, perhaps through explainers or Q&A sessions with White House staff. They could also explore more interactive formats, like live streams of press briefings, to further boost engagement and reach.

Bottom Line

For brands looking to partner with a channel that reaches a large and engaged audience interested in news and politics, The White House offers unmatched visibility. For The White House, experimenting with more interactive content formats could attract even more viewers and further solidify their position as a leading source of political information on YouTube.