The Grand Tour

Overview

The Grand Tour, the brainchild of the iconic trio Jeremy Clarkson, Richard Hammond, and James May, brings their signature automotive adventures and hilarious banter to a massive online audience. While they're conquering YouTube and TikTok, their main stomping ground is Instagram, where they keep their 7.1+ million followers entertained with behind-the-scenes snippets and memorable moments. Despite their established presence, they are still in the top 100% of global creators, ranked at #162,042, proving their enduring appeal in the entertainment landscape.

Performance At A Glance

The Grand Tour boasts a substantial and steadily growing fanbase. They're growing at a rate of 1.80% per month, adding new viewers to their escapades daily. While they're already established, their current ranking in the top 100% globally shows there's still room to climb. Their fans are super engaged with their content, resulting in an impressive average engagement rate of 4.55%. Their CreatorDB score of 75/100 highlights their consistent performance and overall effectiveness as content creators.

What They Create

The Grand Tour delivers a diverse mix of content that resonates with car enthusiasts and fans of witty banter alike. They primarily focus on short-form video content, with YouTube Shorts and TikTok videos being their most frequent uploads. They sprinkle in longer YouTube videos and Instagram Reels to keep things fresh. Recent hits include clips like "Clarkson's genius 🫠 #TheGrandTour," racking up over 577,000 views with its showcase of Clarkson's quirky brilliance, and "Stop being an arse' 🤣 #TheGrandTour," another viral moment highlighting their comedic dynamic. Their content stands out because of the presenters' undeniable chemistry, combined with high-quality production and a focus on captivating automotive experiences.

Why They're Great & Where They Can Grow

The Grand Tour excels at leveraging its established brand and the personalities of its hosts. They're masters of short-form video, pulling out the most engaging moments from their shows. Their high engagement rate proves their audience is incredibly receptive. An exciting opportunity could be exploring more interactive content, like Q&A sessions or behind-the-scenes livestreams on Instagram, to further connect with their fans. They could also experiment with longer-form content tailored specifically for Instagram TV.

Bottom Line

For brands seeking a partnership with proven reach and high engagement, The Grand Tour offers a valuable opportunity to connect with a passionate audience. For The Grand Tour themselves, focusing on consistent posting schedules and experimenting with new content formats on their main platform (Instagram) could further amplify their online presence and solidify their position in the entertainment space.