Thar Production

Overview

Thar Production is a vibrant music label making waves, especially on YouTube, where they boast a strong following of over 11.5 million fans! Based in the USA and creating content in Urdu, they bring a unique blend of South Asian music and culture to a global audience. While their global ranking sits at #862,596, placing them in the top 95% of creators worldwide, their language ranking is particularly impressive, holding a solid #9 position. They're a key player in bringing Urdu music to the forefront.

Performance At A Glance

Thar Production is steadily growing their audience, with a 0.35% increase in followers over the last 30 days. While this is a good starting point, there's room to boost that growth even further. Their fans are pretty engaged with their content, showing an average engagement rate of 4.48%, which is solid. CreatorDB gives them a score of 62/100, suggesting they're doing well but have potential to optimize their strategy and content for even better results.

What They Create

Thar Production is all about music! They primarily create music videos and shorts on YouTube, but also dabble in Instagram posts and reels, as well as TikTok videos. Their content falls under the Music, Media & Entertainment, and Record Label categories. A recent video, "Maghzi Choly Di | Irfan Sarwar & Kamran Sarwar | Thar Production," gained traction with over 3,300 views and a strong engagement rate of 5.22%, showcasing the appeal of their music releases. They specialize in presenting official music, often with a Bollywood flair.

Why They're Great & Where They Can Grow

Thar Production shines when it comes to delivering high-quality music content and building a strong community around Urdu music. Their consistency in releasing new videos is commendable. An exciting opportunity for them would be to leverage YouTube Shorts more effectively to reach a wider audience and experiment with behind-the-scenes content or artist interviews to give fans a deeper connection.

Bottom Line

For brands looking to tap into the vibrant South Asian music scene, Thar Production offers a direct line to a large and engaged audience. For Thar Production, focusing on optimizing their content for discoverability and exploring more interactive content formats could significantly boost their growth and engagement.