Overview

ЭМПАТИЯ МАНУЧИ (Empathy Manuchi) is a Russian-speaking content creator making waves on YouTube and Instagram. With nearly 2 million followers, Manuchi dives deep into fascinating interviews and discussions focused on culture, society, and sometimes even dipping into news and politics. Think thought-provoking conversations that get people talking! Ranked in the top 98% globally on CreatorDB, Manuchi is quickly becoming a go-to source for engaging Russian-language content.

Performance At A Glance

Manuchi's community is seriously thriving! They're growing at a healthy clip of 2.49% each month, with a consistent 0.50% boost week over week. That means their audience is not just big, it's actively expanding. Globally, they're sitting comfortably within the top 98% of all creators. While there's always room to climb higher, that's a solid position. Their fans are pretty engaged too, with an average engagement rate of 0.07%. CreatorDB gives them a score of 62 out of 100, suggesting a good foundation with room to optimize and reach even more people.

What They Create

ЭМПАТИЯ МАНУЧИ primarily creates longer-form video interviews on YouTube, alongside shorter, more digestible content on YouTube Shorts and Instagram. They host a series of conversations with interesting people. For example, their recent interview with Дмитрий Goblin Пучков discussing current events surrounding Шойгу, Белоусов, and Пригожин absolutely exploded with over 3.4 million views! Or the insightful conversation with Ольга Ускова on China's influence, which garnered over 1.3 million views. These are just a couple of examples of the types of topics discussed. These long-form interviews, often featuring prominent figures, are clearly resonating with their audience.

Why They're Great & Where They Can Grow

ЭМПАТИЯ МАНУЧИ excels at securing high-profile guests, crafting engaging and informative conversations, and tapping into culturally relevant topics. A big strength is the long-form interview format which enables in-depth discussions. One exciting opportunity would be to experiment further with YouTube Shorts and Instagram Reels to promote clips of their interviews, increasing visibility and driving traffic back to their main YouTube channel. They could also explore collaborations with other Russian-speaking creators to tap into new audiences.

Bottom Line

For brands looking to connect with a highly engaged, Russian-speaking audience interested in culture and society, ЭМПАТИЯ МАНУЧИ is a fantastic partner. For the creator, focusing on optimizing thumbnails and titles for search could significantly boost viewership.