Delicious Life with Olga Matvey

Overview

Olga Matvey, of Delicious Life with Olga Matvey, is a YouTube culinary creator bringing a taste of Eastern European comfort food to a global audience. Based in Ukraine but creating content in English, Olga shares approachable recipes and vlogs that make cooking feel less like a chore and more like a joyful experience. With over 6.1 million followers, Olga ranks in the top 99% of creators globally, holding a rank of #204,401, making her a significant voice in the online food community.

Performance At A Glance

While Olga's overall follower count is massive, her growth has been relatively flat recently. Over the past 90 days, she's seen a modest 0.16% increase. Globally, she's a top-tier creator, and also ranks well within Ukraine at #628. Her fans are super engaged with her content, boasting an average engagement rate of 4.74%, which is fantastic! This means viewers aren't just watching; they're liking, commenting, and sharing. CreatorDB gives her a score of 74/100, indicating strong overall performance, particularly in engagement and content quality.

What They Create

Olga's channel is a treasure trove of delicious recipes, primarily focused on cooking and baking tutorials, along with glimpses into her life through vlogs. She primarily uploads longer-form videos to YouTube, with a handful of YouTube Shorts and a small presence on Instagram. A recent video, "ПРОСТОЙ КЕКС на Праздник который не Черствеет" (Simple Cake for the Holiday that Doesn't Go Stale), garnered over 41,000 views, showcasing her knack for creating recipes that resonate with her audience. Another popular upload was "Snack "Minute" Stuffed Eggs with Mackerel!", proving her ability to create quick and simple recipes. What makes Olga's content stand out is her warm personality and her ability to make even complex recipes feel accessible to home cooks.

Why They're Great & Where They Can Grow

Olga excels at creating engaging, practical cooking content. Her warm personality and clear instructions make her videos enjoyable and easy to follow. She’s also great at tapping into trending topics, like holiday recipes, and creating content that feels both familiar and exciting. One exciting opportunity would be to explore more collaboration videos with other food creators. Also, with only a few Instagram posts and reels, she could expand her audience by actively posting on the platform.

Bottom Line

For brands looking to partner with a creator who resonates with a large, engaged audience interested in home cooking, Olga is a fantastic choice. For Olga, focusing on consistent growth and diversifying content across platforms could help her reach an even wider audience.