EL GATO

Overview

EL GATO is a Brazilian Portuguese-speaking content creator dominating the gaming and entertainment scene, primarily on YouTube. With a massive following of nearly 14 million, EL GATO brings high-energy content to their fans, focusing on gaming, particularly battle royale games, and entertaining clips. While their global ranking is respectable at #14,204, their influence in Brazil is undeniable, placing them at #1,413 within the country. They've carved out a niche connecting with audiences through relatable content and engaging gaming experiences.

Performance At A Glance

EL GATO boasts a huge fanbase, but recent growth has seen a slight dip. While the 90-day growth shows a positive trend of 0.33%, the past month and week have seen small decreases. Their engagement rate sits at a solid 2.29%, meaning their fans are super engaged with their content, liking and reacting to what they post. CreatorDB gives them a score of 62/100, indicating there's still room to optimize their content strategy for even greater impact.

What They Create

EL GATO's content is a mix of YouTube videos and Shorts, with a smaller presence on Instagram. They primarily focus on gaming, particularly battle royale games, alongside general entertainment clips. Recent Shorts include snippets like "MEU TIME TÁ JOGANDO MUITO" (My team is playing great), which garnered over 1,450 views and a 2.97% engagement rate, showcasing their knack for capturing exciting moments. Their content stands out because it's relatable, action-packed, and often reflects current trends and events within the gaming community. They also touch on topics like Apple products and even family travel, diversifying their appeal.

Why They're Great & Where They Can Grow

EL GATO excels at creating engaging gaming content, tapping into trending topics, and maintaining a strong connection with their audience. They're also good at using YouTube Shorts to quickly deliver content and boost engagement. An exciting opportunity could be to expand their presence on Instagram, leveraging Reels to reach a wider audience and potentially collaborate with other creators. Also, they could explore longer-form content on YouTube, diving deeper into game strategy or behind-the-scenes glimpses of their life.

Bottom Line

For brands looking to connect with a large and engaged Brazilian gaming audience, EL GATO is a great partner. For EL GATO, focusing on Instagram growth and experimenting with diverse content formats could unlock even greater potential.