NDTV

Overview

NDTV is a major voice in Indian news, delivering the latest headlines and political analysis to a massive audience. With a primary focus on YouTube, where they boast over 19 million subscribers, NDTV brings the news directly to your screen. While holding a solid rank of #9,657 globally, NDTV stands out as a leading source for news and information from an Indian perspective. They are a go-to source for staying informed on current events, both locally and internationally.

Performance At A Glance

NDTV has a huge audience, but their growth is currently slow and steady. They're growing at around 0.02% per month, which is respectable given their already massive size. They're ranked highly within India (#1,149) and among English-speaking channels (#5,035), proving their strong regional and linguistic presence. However, their average engagement rate is 0.75%, which indicates room for improvement. Their CreatorDB score of 45/100 suggests that while they have a large reach, there's potential to optimize their content strategy for better performance. Their average views are around 10,014, which, when compared to their subscriber base, shows an opportunity to engage a larger portion of their audience.

What They Create

NDTV primarily delivers news and political commentary through videos and YouTube Shorts. Their content spans a range of topics, from local news and current events to international politics and cultural trends. A recent YouTube Short, "AIMIM Leader Imtiaz Jaleel Says ‘AIMIM Not Limited To One Community," gained decent traction with a 2.84% engagement rate. They frequently cover political news and events in India. NDTV's strength lies in its comprehensive coverage of important issues, delivering information in a timely manner.

Why They're Great & Where They Can Grow

NDTV excels at providing in-depth news coverage, offering a platform for diverse voices, and maintaining a consistent stream of content. They are really good at delivering breaking news, providing political analysis, and cultivating a loyal subscriber base. To boost their engagement, NDTV could experiment with more interactive formats like Q&As or live discussions. They could also tailor their content to specific audience segments to boost viewership.

Bottom Line

For brands, NDTV offers access to a massive, informed audience interested in current events and political discourse. NDTV could level up their game by focusing on increasing viewer engagement through experimenting with different content formats and audience interaction strategies.