SuperSport

Overview

SuperSport is the name in sports coverage for fans in South Africa and beyond! With a massive YouTube following of over 6.6 million, they bring you closer to the action, delivering highlights, news, and insights from the world of sports. While their global ranking is currently around #44,732 on YouTube, and #83 in South Africa, their deep understanding of the sports landscape and dedicated fan base make them a major player in the digital sports world. They are your go-to source for staying updated on your favorite teams and athletes.

Performance At A Glance

SuperSport has a huge audience and they're growing at a steady pace! Over the last month, they've increased their follower count by almost 1% and a solid 2.73% over the last 90 days. Their fans are pretty engaged with their content, showing an average engagement rate of 1.61%. While their CreatorDB score is 56/100, which indicates there's room to improve, it's important to remember they're a large channel, and maintaining high engagement at scale is a challenge. They are still ranked within the top 100% for their global, country, and language rankings.

What They Create

SuperSport serves up a mix of YouTube videos and Shorts, diving into everything from cricket to soccer and beyond. They cover news, deliver nail-biting highlights, and provide in-depth analysis of field sports. Recently, they posted a short titled "Winner stays on: batting edition 🏏👀 #BetwaySA20 #SSCricket" which had a great engagement rate of 3.64%! They also produce longer form content, like "The MVP Podcast | Will Arsenal win the Premier League? | Episode 2", offering in-depth discussions and analysis. What makes SuperSport stand out is their ability to deliver timely, relevant content that resonates with sports fans across different disciplines.

Why They're Great & Where They Can Grow

SuperSport excels at delivering timely sports news and highlights, fostering a strong sense of community, and leveraging popular sports topics to attract viewers. A huge opportunity for them would be to experiment with more interactive content, like polls and Q&A sessions with athletes, and deep dives into niche sports to further engage their audience and broaden their appeal.

Bottom Line

For brands looking to tap into the passion of South African sports fans, SuperSport is a slam dunk. For SuperSport, focusing on increasing engagement with existing content and exploring new content formats could take their channel to the next level.