Blade HQ

Overview

Blade HQ is the online destination for knife enthusiasts, boasting a massive following of over 1.2 million subscribers on YouTube. They’ve carved out a niche delivering high-quality reviews, how-to guides, and showcasing the latest and greatest in the world of blades. Their expertise and passion shine through, turning what could be a dry subject into engaging and entertaining content. While their global ranking sits in the top 98% at #379,623, it's their dedicated community and authoritative voice that truly sets them apart.

Performance At A Glance

Blade HQ is showing steady growth, with a 0.28% increase in followers in the last 30 days. While this is solid, there's definitely potential to ramp things up! Globally and within the US, they're performing well, sitting in the top 98% for both. Their fans are super engaged with their content, too! Their average engagement rate is a healthy 1.78%, showing that their audience isn't just watching, they're actively participating. Their CreatorDB score of 78/100 tells us they’re doing a lot right, consistently delivering quality content and maintaining a strong online presence.

What They Create

Blade HQ is a content powerhouse, primarily focusing on YouTube videos and Shorts, but also dabbling in Instagram posts and Reels. They cover a broad range of topics, from in-depth knife reviews to handy how-to guides and even some lighthearted entertainment. Recently, their YouTube Shorts have been grabbing attention, like "The Avalon Is A WICKED Knife," which racked up over 23,000 views and a 5.50% engagement rate. This short, punchy format perfectly showcases the knife's features and generates excitement. They also provide a sneak peek into future product lines, like their "Every New Buck Knife Coming In 2026" video, keeping their audience informed and hyped for what's to come.

Why They're Great & Where They Can Grow

Blade HQ excels at building a community around a niche product. Their expertise, combined with their engaging presentation, makes them a go-to resource for knife enthusiasts. They're also great at leveraging different content formats, like Shorts, to reach a wider audience. One exciting opportunity could be expanding their Instagram presence with more visually appealing content, like close-up shots of knife details and behind-the-scenes glimpses of their review process. Another potential avenue is collaborating with other creators in related fields, like outdoor gear or survival skills, to cross-promote their channels.

Bottom Line

For brands looking to partner with a trusted voice in the knife community, Blade HQ is a fantastic choice. For Blade HQ, focusing on expanding their reach on Instagram and exploring collaborative content could unlock even greater growth and engagement.