DILJIT DOSANJH

Overview

Diljit Dosanjh isn't just a musician; he's a cultural phenomenon! This Indian superstar, known for his electrifying performances and catchy tunes, has captivated millions. Primarily active on Instagram, where he boasts a massive following of over 34 million, Diljit brings a vibrant mix of music, lifestyle, and tour updates to his fans. His global reach is undeniable, placing him among the top creators worldwide, currently ranked around #14,213 globally.

Performance At A Glance

Diljit's got a huge and dedicated fanbase! He's growing at a steady pace, adding roughly 0.35% to his followers each month. While the growth rate seems modest, remember we're talking millions of people! He ranks impressively well within India and among English-speaking creators. What's even more impressive is how engaged his fans are, with an average engagement rate of 3.07% – that means people are actually interacting with his content, not just passively scrolling. CreatorDB gives him a score of 98/100, which is basically saying he's crushing it!

What They Create

Diljit's content is a mix of music videos, behind-the-scenes glimpses, and tour announcements spread across YouTube and Instagram. He uses a variety of formats, from longer YouTube videos and Shorts to Instagram posts and Reels. A recent hit, "Senorita I Diljit Dosanjh Ft J Balvin I Raj Ranjodh I MixSingh," racked up nearly 6 million views, showcasing his ability to blend Punjabi sounds with global influences. Another type of content that performs well is his Aura Tour 2025 updates, which generate excitement and connect with fans eager to see him live. His content stands out because it's authentic, high-energy, and deeply rooted in his cultural identity.

Why They're Great & Where They Can Grow

Diljit excels at creating engaging music content, building a strong personal brand, and connecting with his audience on a personal level. He could explore more interactive content, like Q&A sessions or behind-the-scenes livestreams, to further deepen his connection with fans. Collaborating with creators outside of music could also open up new audiences.

Bottom Line

For brands, Diljit offers access to a massive and highly engaged audience, particularly within India and the South Asian diaspora. For Diljit, continuing to diversify content formats and explore collaborations could unlock even greater reach and impact.