Overview

Engineer Subhash is your go-to creator for all things home design, blending practical engineering knowledge with a passion for beautiful living spaces. Primarily on YouTube, with a strong presence on Instagram as well, Subhash shares detailed house plans and design ideas, focusing on Indian-style homes. With over a million followers (1,061,674 to be exact!), Subhash's content resonates with a large audience eager to create their dream homes. While ranking at #2,293,268 globally, Subhash is a recognizable name in the Indian home design space.

Performance At A Glance

Subhash has built a substantial audience, but recent growth has been relatively flat. Currently, the audience is at 1,061,674. Although the growth rate is at 0% for the past week and month, there has been a slight growth of 0.95% over the last 90 days. Ranking within the top 85% of creators globally and the top 82% in India, Subhash has a solid foundation. Fans are pretty engaged, with an average engagement rate of 1.36%. CreatorDB gives Subhash a score of 47/100, suggesting there's room to boost overall impact and effectiveness.

What They Create

Engineer Subhash creates content centered around house plans, interior design, and DIY home decor, primarily tailored to Indian aesthetics. The content mix includes a healthy number of YouTube videos (518) and shorts (96), along with Instagram posts (25) and reels (12). A recent YouTube video, "32 x 34 Best indian style house plan II 4 bhk ghar ka naksha II 4kamra home designs", showcases Subhash's ability to break down complex designs into easy-to-understand visuals, earning a solid engagement rate of 3.71%. Another popular short, "3bhk simple indian style house plan #housedesign #home #homedesign #drawing", racked up over 20,000 views, proving the appeal of concise and visually appealing design snippets. The strength lies in the practical advice and detailed plans, making home design accessible.

Why They're Great & Where They Can Grow

Engineer Subhash shines at providing practical, detailed house plans and catering to the Indian aesthetic. The visual breakdowns and accessible language are a definite strength. To further boost engagement, Subhash could explore more interactive content like Q&A sessions about common design challenges or "before & after" transformations. Collaborating with other home decor influencers or builders could also introduce the channel to a new audience.

Bottom Line

Engineer Subhash is a fantastic partner for brands targeting homeowners and DIY enthusiasts in India. For Engineer Subhash, focusing on consistent short-form content and audience interaction could be the key to unlocking even greater growth and solidifying their position as a leading voice in Indian home design.