Los Informantes

Overview

Los Informantes are storytellers at heart, diving deep into fascinating, often quirky, aspects of Colombian culture and beyond. Primarily sharing their work on YouTube, where they boast over 1.9 million subscribers, they bring a unique blend of investigative journalism and captivating narratives to their audience. Ranked among the top 99% of YouTube channels globally and within the USA, they're carving out a significant space for Spanish-language content that informs and entertains. They're not just reporting; they're uncovering hidden gems and sharing them with the world.

Performance At A Glance

Los Informantes are on a solid growth trajectory, increasing their subscriber base by almost 3% in the last month alone. Their global reach is impressive, placing them in the top 1% of all YouTube channels. What's even more exciting is how engaged their audience is! With an average engagement rate of 1.05%, their fans are actively liking, commenting, and sharing their videos. Their CreatorDB score of 92/100 is a testament to their consistent quality and strong presence – basically, they're doing a fantastic job!

What They Create

Los Informantes create a mix of in-depth YouTube videos and engaging YouTube Shorts, with a smaller presence on Instagram. Their content spans diverse topics, categorized as People & Blogs, Science & Technology, and even TV programs. Recent videos showcase their knack for uncovering compelling stories. For example, their piece on the "narcovenados" (drug deer) of Pablo Escobar, which explores the impact of these animals on Colombian biodiversity, garnered nearly 50,000 views. Another highlight includes a profile of Alfredo Gutiérrez, a "rockstar of vallenato" who plays the accordion with his feet! Their content stands out because it's informative, entertaining, and often shines a light on unique cultural stories.

Why They're Great & Where They Can Grow

Los Informantes excel at several things. First, their storytelling is top-notch, making complex topics accessible and engaging. Second, their content is diverse, appealing to a broad range of interests. Third, their engagement rate shows they've built a strong connection with their audience.

Looking ahead, they could explore more collaborations with other Spanish-language creators to expand their reach. Additionally, repurposing their YouTube content into shorter, attention-grabbing clips for platforms like TikTok could bring in a whole new audience.

Bottom Line

For brands, Los Informantes offer a unique opportunity to connect with a highly engaged Spanish-speaking audience interested in culture, science, and human interest stories. For Los Informantes themselves, focusing on consistent content creation, and exploring collaborations, could help them achieve even greater growth and solidify their position as leading Spanish-language storytellers.