نيكلوديون العربية - Nickelodeon Arabia

Overview

Nickelodeon Arabia is bringing the laughs and adventures of iconic shows like SpongeBob and Teenage Mutant Ninja Turtles to over 7.2 million Arabic-speaking fans on YouTube and Instagram! As the official Arabic channel for Nickelodeon, they're the go-to destination for animated fun, gaming content, and all things Nick for audiences in the Middle East and beyond. Ranking in the top 99% of all YouTube channels globally, Nickelodeon Arabia is a major player in the Arabic-language entertainment scene.

Performance At A Glance

Nickelodeon Arabia boasts a massive and growing fanbase. They're growing at a healthy clip, with a 3.41% increase in followers over the last 90 days. Their global ranking puts them in the top 1% of creators, and they are also highly ranked within the United Arab Emirates (#3,173) and among Arabic-language channels (#12,026). Their fans are super engaged with their content, evidenced by an average engagement rate of 0.64% and an impressive CreatorDB score of 94/100, indicating strong overall performance.

What They Create

Nickelodeon Arabia serves up a delightful mix of content, primarily focusing on entertainment, film & animation, and gaming. On YouTube, they offer both longer-form videos and engaging Shorts. They also have a budding presence on Instagram with static posts and Reels. A recent video, "ساعة ونصف من لحظات الأخوة مع السلاحف! | سلاحف النينجا المتحولة | Nickelodeon Arabia" (An Hour and a Half of Brotherly Moments with the Turtles! | Teenage Mutant Ninja Turtles | Nickelodeon Arabia), showcases their ability to create compilation content that resonates with viewers. Also, their shorts are quite popular like "آنج يبني حديقة حيوانات! | أفاتار | #shorts" (Aang Builds a Zoo! | Avatar | #shorts)

Why They're Great & Where They Can Grow

Nickelodeon Arabia excels at leveraging recognizable and beloved characters from the Nickelodeon universe. They also do a great job of catering to a specific language and cultural audience. Another strength is their successful use of YouTube Shorts to deliver quick bursts of entertainment.

An exciting opportunity for them would be to explore more interactive content, such as Q&As with voice actors or behind-the-scenes glimpses of the Arabic dubbing process. Also, they can collaborate with local Arabic-speaking gaming influencers to further expand their reach within the gaming community.

Bottom Line

For brands looking to connect with a large and engaged Arabic-speaking audience, Nickelodeon Arabia is a fantastic partner. For the channel itself, focusing on increasing audience engagement on their longer-form content through interactive elements and community-building initiatives could be a game-changer.