Linkin Park

Overview

Linkin Park! Need we say more? This legendary band continues to connect with fans across the globe, even years after their last album. Primarily on YouTube, where they boast a massive 38.7 million+ subscribers, they share everything from official music videos to behind-the-scenes content. While their global ranking sits at #39,316, their enduring legacy keeps them relevant and engaging with fans old and new. They're more than just a band; they're a cultural icon.

Performance At A Glance

Linkin Park's online presence is still going strong! They're growing at a steady pace, adding about 0.41% to their fanbase each month. While their global and regional rankings reflect the sheer volume of content creators out there, the key takeaway is their incredibly engaged audience. With an average engagement rate of almost 5%, their fans are super engaged with what they're putting out. Their CreatorDB score of 84 out of 100 shows they're nailing the fundamentals of content creation and audience connection.

What They Create

Linkin Park serves up a mix of classic content and fresh takes for their fans. You'll find official music videos, live performance clips, and behind-the-scenes glimpses. They're experimenting with YouTube Shorts, too. One recent short, "Drumroll please..." racked up over 661,000 views, proving the power of a simple, engaging hook. Another standout is the "Brad Visits Lambeth Music Service" video, highlighting their commitment to music education. It’s content that resonates with their core fanbase while also attracting new listeners.

Why They're Great & Where They Can Grow

Linkin Park excels at leveraging their iconic status, engaging with fans through diverse content formats, and consistently delivering high-quality music-related content. An exciting opportunity would be to dive deeper into fan-created content, showcasing covers or remixes and fostering a stronger sense of community. Another idea? Consider releasing exclusive behind-the-scenes content available only to channel members for exclusive content.

Bottom Line

For brands, partnering with Linkin Park offers access to a loyal and engaged audience. For Linkin Park, continuing to experiment with new content formats and focusing on community engagement will further solidify their legacy and attract a new generation of fans.