88rising

Overview

88rising is a powerhouse in the music and entertainment scene, acting as a cultural bridge connecting Asian artists with a global audience. They're not just a label; they're a vibe, curating a unique blend of music, visuals, and experiences that resonate with millions. With a massive following of nearly 9 million on their main platform, YouTube, 88rising has carved out a significant space for themselves, ranking within the top 99% of creators globally. They're a force to be reckoned with, shaping the sound and look of contemporary music.

Performance At A Glance

While boasting a massive audience of nearly 9 million followers, 88rising is currently experiencing a slight plateau in growth. They're growing at about 0.09% over the past 7 days but are showing negative growth in longer periods. Despite this, their global ranking is impressive, placing them in the top 99% of creators worldwide and the top 98% in the USA. Their fans are super engaged with their content, boasting an average engagement rate of 4.64%, which is solid! Their CreatorDB score of 81/100 indicates a strong overall presence and performance.

What They Create

88rising's bread and butter is high-quality music content. They drop slick music videos, behind-the-scenes looks, and live performances across YouTube, Instagram, and TikTok. For example, their recent "Live from FAM Studios" series features artists like Fariz Jabba and GALCHANIE, showcasing intimate performances that offer a fresh perspective on their music. These videos, while having a smaller view count than their mainstream hits, generate solid engagement rates, suggesting a dedicated fanbase appreciates the intimate nature of the content. What makes 88rising's content stand out is their commitment to showcasing diverse talent and pushing creative boundaries with unique visual aesthetics.

Why They're Great & Where They Can Grow

88rising excels at: 1) Curating a distinct brand identity that's instantly recognizable. 2) Discovering and promoting talented Asian artists on a global stage. 3) Producing high-quality music videos and live performances.

An exciting opportunity for 88rising could be to: Explore more interactive content formats, like Q&As or behind-the-scenes livestreams, to further connect with their audience.

Bottom Line

For brands, 88rising offers access to a highly engaged and culturally aware audience. For 88rising, focusing on consistent content uploads and actively engaging with their community could help reignite growth and further solidify their position as a leading voice in music and entertainment.