VICE News

Overview

VICE News delivers hard-hitting journalism and in-depth investigations to a massive audience. With over 15.5 million followers on YouTube, their primary platform, they bring crucial stories to light with a unique, edgy perspective. While ranking within the top 100% of creators globally (at #43,054), VICE News tackles complex issues, from politics and social justice to technology and culture, offering a fresh lens on the world's most pressing topics. They're not just reporting the news; they're shaping the conversation.

Performance At A Glance

VICE News has a huge following, but recently, their growth has been a bit sluggish, showing a slight decrease over the last month. Despite this, their fans are pretty engaged, with an average engagement rate of 2.40%. This means people are actively liking, commenting, and sharing their content. Their global ranking and language ranking could use a boost, but their CreatorDB score of 72/100 is solid, suggesting a good overall performance based on their content and engagement.

What They Create

VICE News is known for its compelling videos, YouTube Shorts, and Instagram Reels, diving deep into news, politics, and culture. They produce documentaries, interviews, and podcasts, covering everything from political analysis to in-depth investigations. Recently, their content has focused on Greenland, with videos like "Greenland, Trump, & the New Fight Over Arctic Power | Special Episode | Shane Smith Has Questions" gaining traction with its insightful analysis. Another successful Short, "Why Trump’s Greenland Push Shocked a Danish Insider," went viral with over 250,000 views, showing their ability to grab attention with timely and relevant content. VICE News stands out because of its unflinching approach to storytelling and its willingness to tackle controversial topics.

Why They're Great & Where They Can Grow

VICE News excels at in-depth reporting, offering unique perspectives, and creating visually engaging content. They're also great at tapping into current events and turning them into digestible stories. To further boost their reach, they could explore more collaborative projects with other creators or influencers in related fields. Also, focusing on interactive content like Q&As or live streams could help re-engage their audience and revitalize their growth.

Bottom Line

For brands looking to partner with a news organization that isn't afraid to push boundaries, VICE News is a great choice. For VICE News themselves, focusing on consistent short-form content and experimenting with audience engagement strategies could help them reignite growth and solidify their position as a leading voice in online journalism.