Overview

Egor Kreed is a major force in the Russian-speaking music scene, known for his catchy pop tunes and charismatic persona. With over 21 million followers on Instagram, his main platform, he's a bonafide influencer and musician. While his global ranking sits around #20,182, placing him in the top percentile of creators worldwide, his influence is particularly strong within Russia and among Russian speakers. He's not just a musician; he's a personality, connecting with fans through music, comedy, and glimpses into his life.

Performance At A Glance

Egor's audience is massive, but recent growth has been relatively flat, fluctuating slightly month to month. While a slight dip of -0.01% over the last 30 days might seem concerning, a small 0.06% bump in the last week indicates a potential upward trend. He holds impressive rankings within Russia and the Russian-speaking community. His fans are pretty engaged with his content, showing an average engagement rate of 1.25%. CreatorDB gives him a solid score of 75/100, highlighting his consistent content quality and audience reach. This score suggests he's doing a great job overall, but there's always room for improvement!

What They Create

Egor dives into all sorts of content! You'll find music videos, shorts, and classic Instagram posts showcasing his music, lifestyle, and sense of humor. He blends music with entertainment, gaming, and even a bit of comedy. Looking at some recent releases, his music video for "Егор Крид, Григорий Лепс - Пепел ( Премьера Клипа 2025 ) OST "Вниз"" racked up nearly 2 million views, demonstrating his ability to draw a crowd with collaborations and intriguing themes. He's also been dropping a series of "Премьера Клипа 2025" videos, creating buzz and anticipation around future releases. Egor's strength lies in his ability to blend music with visual storytelling, keeping his fans hooked and eagerly awaiting what's next.

Why They're Great & Where They Can Grow

Egor excels at creating catchy music, leveraging collaborations to reach new audiences, and building anticipation through strategic content releases. He's also great at utilizing different content formats to keep things interesting. An exciting opportunity for Egor would be to explore more interactive content like Q&As or behind-the-scenes glimpses into his creative process. He could also leverage trending challenges or collaborations on TikTok to tap into a younger audience and boost overall reach.

Bottom Line

For brands, Egor offers access to a massive and engaged Russian-speaking audience. For Egor himself, focusing on consistent growth strategies and experimenting with newer platforms could unlock even greater potential.