Malayali Club

Overview

Malayali Club is a YouTube channel connecting with over a million viewers (1,120,000 to be exact!) by delivering content in Malayalam. They've carved out a significant space within the Malayalam-speaking online community, tackling news, politics, and everyday stories about people. Earning a global ranking in the top 98% of channels (#63,817), and a country ranking in the top 96% (#12,920), Malayali Club offers a window into Kerala's current events and culture for viewers around the world. It's a go-to spot for many seeking Malayalam-language perspectives on important issues.

Performance At A Glance

While Malayali Club boasts a massive following, their growth has been stagnant recently. That said, their existing fans are pretty engaged, with an average engagement rate of 1.73% across their videos. This means viewers aren't just watching; they're liking, commenting, and sharing. Their CreatorDB score of 78/100 suggests that they are a reputable creator and have a solid presence, although there is always room for improvement. They currently rank #240 for the Malayalam language. While that's great, there are opportunities to climb higher!

What They Create

Malayali Club is a hub for news and discussions, mainly focusing on "News & Politics" and "People & Blogs" categories. They primarily create videos, with a whopping 799 videos on their channel and just a single short. Recently, they shared a video titled "വീട്ടിലെ ജനലിലൂടെ നോക്കുന്നവനെ ക്യാമറയിൽ കണ്ട് മനസ്സിലായി നേരിട്ട് കണ്ടെത്തിയപ്പോൾ" (which translates to "When the person looking through the window at home was caught on camera and found directly"), which got over 23,000 views. Another video, "അമ്മയോട് പിണങ്ങി ഇറങ്ങിപ്പോയ മകൾക്ക് പോലീസുദ്യോഗസ്ഥൻ കൊടുത്ത ഉപദേശം, ഇങ്ങനെയും പോലീസുകാരുണ്ട്" ("The advice a police officer gave to a daughter who left home after quarreling with her mother; there are police officers like this too"), highlights positive stories and has sparked good engagement. Malayali Club’s strength lies in capturing everyday events and turning them into engaging content for their audience.

Why They're Great & Where They Can Grow

Malayali Club excels at providing a Malayalam-language perspective on current events and human-interest stories. Their consistent posting schedule and focus on relevant topics keep their audience coming back for more. They're also great at choosing eye-catching thumbnails and titles.

To really take things to the next level, Malayali Club could experiment more with YouTube Shorts to reach a wider audience and cater to shorter attention spans. Exploring different content formats, like interviews or debates, could also boost engagement.

Bottom Line

For brands looking to connect with a large Malayalam-speaking audience, Malayali Club is a solid partner. For Malayali Club, focusing on diversifying content formats and optimizing for discoverability could unlock even greater growth and engagement.