KAROL G

Overview

Karol G, the Colombian superstar, is a force to be reckoned with! With a massive 167.8 million followers across YouTube, Instagram, and TikTok, she's a global phenomenon, dominating the Latin music scene. Her Instagram is her main stage, where she connects with fans through a mix of personal snapshots, music teasers, and glimpses into her vibrant life. Ranked #1 in Colombia and #62 for Spanish-speaking creators worldwide, Karol G is more than just a singer; she's a cultural icon shaping the sound and style of a generation.

Performance At A Glance

While Karol G's following is HUGE, she's experiencing a slight dip in growth right now, showing a -0.05% change over the last 30 days. However, her engagement is still amazing! Her fans are super engaged with her content, resulting in a strong average engagement rate of 4.40%. That's a great sign of a loyal and active fanbase! Her content pulls in an average of 13.8 million views, which is seriously impressive! Her CreatorDB score is a whopping 96/100, putting her in a class of her own and proving that she knows how to connect with her audience.

What They Create

Karol G's content is a vibrant mix of music, entertainment, and just plain fun! She rocks YouTube with official music videos and behind-the-scenes footage, while Instagram is her go-to for sharing life updates and teasers. TikTok is where she lets loose with fun videos and challenges. One recent highlight is the release of "KAROL G - Ivonny Bonita (Official Video)," which has already racked up over 9 million views. Another is her "La PremiEre" video, with almost 8 million views. Her ability to seamlessly blend her music with engaging visuals and relatable moments makes her content irresistible.

Why They're Great & Where They Can Grow

Karol G excels at building a strong personal brand, creating visually appealing content, and consistently delivering high-quality music. Her authenticity shines through, making her relatable to millions. An exciting opportunity for Karol G could be exploring more interactive content on platforms like TikTok, perhaps incorporating fan-created content or challenges related to her music. She could also explore more collaborations with other creators outside of music, broadening her audience reach.

Bottom Line

For brands looking to partner with a global superstar, Karol G offers incredible reach and engagement. For Karol G herself, doubling down on interactive content and collaborations could unlock even greater growth and solidify her position as a top-tier creator.