Totally Handy Shorts

Overview

Totally Handy Shorts is your go-to YouTube channel for quick, clever, and often quirky DIY projects. With over 2.3 million subscribers, they've carved out a significant niche in the how-to space, offering bite-sized solutions to everyday problems and inspiring viewers to get creative. While ranking within the top 99% of YouTube channels globally (#26,107), their focus on accessible and engaging content makes them a standout in the crowded world of online tutorials.

Performance At A Glance

While Totally Handy Shorts boasts a massive following, their growth has plateaued recently, showing a slight dip of around -0.4% over the last week and month, and no growth in the last 90 days. Despite this, their audience remains fairly engaged, with an average engagement rate of 0.74%. They also earn a solid 80/100 on the CreatorDB score, which indicates a strong foundation and potential for even greater impact. Their ranking positions them in the top 99% of channels within the USA (#5,710) and for English-speaking channels (#13,756).

What They Create

Totally Handy Shorts serves up a mix of short-form content, primarily YouTube Shorts, covering a wide range of topics from crafts and DIY to electronics and general life hacks. Recent uploads include gems like "Manly NW → Tough DIY Fixes and Builds," which garnered over 18,000 views and a higher-than-average engagement rate, showcasing the channel's appeal to a broad audience. Their content stands out because it's concise, visually appealing, and offers practical solutions that viewers can easily replicate at home.

Why They're Great & Where They Can Grow

Totally Handy Shorts shines when it comes to delivering easily digestible, visually engaging content. Their consistent output and diverse range of DIY topics clearly resonate with their audience. To reignite growth, they could explore collaborating with other creators in similar niches or diving deeper into trending DIY topics. Experimenting with longer-form video content could also attract a different segment of viewers and boost watch time.

Bottom Line

Totally Handy Shorts is a solid partner for brands looking to tap into the DIY and home improvement market. To boost their own channel, they could focus on analyzing which content performs best and doubling down on those themes, while also experimenting with new formats and collaborations.