Overview

Alex Costa is your go-to guy for leveling up your style game! He's built a massive following of over 7.7 million across YouTube, Instagram, and TikTok, with YouTube being his main stage. While he's a style icon for many, Alex also dips into vlogging, giving his audience a peek into his life. Even though his global ranking is #145,439, and his country ranking is #22,132, he’s a powerhouse in the men's lifestyle space, especially when it comes to fashion and grooming advice.

Performance At A Glance

Let's dive into the numbers. While Alex's overall follower count is impressive, he's experiencing a slight dip in growth, around -0.14% over the past month. However, his 7-day growth shows a positive trend at 0.02%, suggesting a potential upturn. His fans are super engaged with his content, averaging a solid 2.64% engagement rate and around 177,775 views per video. CreatorDB gives him a score of 70/100, which means he's doing a good job but has room to optimize and really stand out from the crowd.

What They Create

Alex creates content focused on men's style, grooming, and lifestyle. Think "How-to" guides, product recommendations, and personal vlogs. He utilizes various formats, including YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. One recent YouTube video, "7 Best Men's Fragrances for 2026," gives his audience a curated list of top scents, while his short, "The Mini Mullet Hairstyle Tutorial (2026)," offers a quick and trendy hairstyle guide. His content stands out because he blends practical advice with a relatable and approachable personality.

Why They're Great & Where They Can Grow

Alex excels at creating high-quality, informative content that caters to his audience's interests in men's fashion and grooming. He has a strong on-screen presence and delivers advice in a clear, engaging way. To boost his growth, Alex could explore collaborating with other creators in the fashion or lifestyle space. He could also dive deeper into niche areas within men's style, like sustainable fashion or specific subcultures, to attract new viewers.

Bottom Line

For brands, Alex Costa is a fantastic partner for reaching a large and engaged male audience interested in fashion, grooming, and lifestyle products. For Alex, focusing on collaborations and exploring niche content areas could be the key to reigniting growth and further solidifying his position as a leading voice in the men's lifestyle space.