Roya - رؤيا

Overview

Roya - رؤيا, a Jordanian creator with a massive following of over 7.8 million on Instagram, is captivating audiences with her unique blend of lifestyle, travel, and thought-provoking content. While she also has a significant presence on YouTube, Instagram is definitely where she shines. Ranked as a top creator in Jordan (#83) and within the Arabic-speaking world (#2,540), Roya is clearly resonating with a broad audience. Her content, which explores themes ranging from family travel adventures to reflections on Islam, offers a diverse and engaging experience for her followers.

Performance At A Glance

Roya's audience is not only huge, but it's also growing steadily. She's seeing a healthy growth rate, with a nearly 3% increase in followers over the last 90 days. Her fans are super engaged with her content, too! Her average engagement rate is around 0.96%, which is pretty impressive given her large follower count. CreatorDB, a platform that analyzes social media performance, gives her a score of 75 out of 100, indicating she's doing a great job connecting with her audience and delivering valuable content. That places her in the top 100% of creators globally - an incredible achievement!

What They Create

Roya creates a delightful mix of content, spanning entertainment, lifestyle, travel, and even touching on theological and Islamic themes. She produces both longer-form videos on YouTube and shorter, snackable content on YouTube Shorts. Her Instagram is the home to a single post. Recent YouTube Shorts show her interviewing interesting people, for example, exploring how fame has impacted the life of someone named Ranim. With over 12,000 views and a high engagement rate of 1.73%, it’s clear her audience loves these personal and insightful glimpses into the lives of others. She also shares lighter content, like candid moments with chefs, showcasing her versatility and ability to connect with different audiences.

Why They're Great & Where They Can Grow

Roya excels at creating content that is both entertaining and thought-provoking. She has a strong ability to connect with her audience on a personal level. Her diverse content categories allow her to appeal to a wide range of interests. An exciting opportunity for Roya could be to expand her presence on Instagram, engaging more with her massive audience there. She could also explore collaborations with other creators in similar niches to cross-promote and reach new audiences.

Bottom Line

Roya is a powerful influencer with a dedicated fanbase, making her an attractive partner for brands looking to connect with a large and engaged Arabic-speaking audience. For Roya herself, focusing on consistent content creation across all platforms, particularly Instagram, and engaging more directly with her followers in the comments could further solidify her position as a top creator.