So Clean Shorts

Overview

So Clean Shorts is your go-to YouTube channel for oddly satisfying cleaning content! With a massive following of over 3.19 million subscribers, they've carved a niche for themselves with mesmerizing ASMR videos of carpets being transformed from dirty to spotless. Ranked among the top 100% of YouTube channels globally (around #16,743), So Clean Shorts brings a unique blend of relaxation and visual satisfaction to their audience. Their focus on short-form content keeps viewers hooked and coming back for more.

Performance At A Glance

While their subscriber count remains steady, holding at a 0% growth rate over the last 90 days, their enormous following proves they've already built a strong foundation. They're ranked in the top 100% both globally and within Japan, showing they've got a solid grip on their market. Their average engagement rate sits at 1.07%, meaning their fans are super engaged with the content they're putting out. With an average of 272,349 views per video, they're clearly hitting the mark. Their CreatorDB score of 56/100 indicates there's room to optimize and potentially boost their overall impact.

What They Create

So Clean Shorts specializes in creating short, captivating videos that fall into the ASMR and "oddly satisfying" categories. Think extreme carpet cleaning transformations, satisfying foam scraping, and heavy machinery pressure washing – all designed to relax and visually stimulate. For example, their recent short, "EXTREME DIRTY Carpet Under Heavy Machine ASMR — SATISFYING Pressure #satisfying #oddlysatisfying," racked up over 47,000 views and 971 likes, showcasing the high demand for their niche. What makes their content stand out is the combination of the visual appeal of cleaning and the auditory relaxation of ASMR, creating a truly unique and addictive experience. They primarily use YouTube Shorts (418) and traditional YouTube videos (378).

Why They're Great & Where They Can Grow

So Clean Shorts excels at tapping into the popular ASMR trend, delivering visually engaging content, and mastering the short-form video format. One exciting opportunity for growth could be exploring collaborations with cleaning product brands to showcase their effectiveness in the videos. Another idea could be to expand into longer-form cleaning projects on their main YouTube channel, offering a more in-depth and immersive experience for their dedicated viewers.

Bottom Line

For brands looking to partner with a creator in the cleaning or ASMR space, So Clean Shorts is a fantastic option. For So Clean Shorts themselves, experimenting with more interactive content like polls or Q&As could boost engagement and further solidify their connection with their massive fanbase.