Universal Records Philippines

Overview

Universal Records Philippines is a major player in the Filipino music scene, bringing the hottest tracks and artists to millions! With a huge following of over 3.4 million music lovers on YouTube, they're a go-to source for the latest music videos, behind-the-scenes content, and more. While their global ranking is around the top 96% at #626,734, their impact in the Philippines is significant, holding a country rank of #2,976. They’re a key platform for discovering Filipino talent and connecting artists with their fans.

Performance At A Glance

Universal Records Philippines has a massive audience, and they're steadily growing, increasing by 0.29% over the last 30 days. That's a solid foundation to build on! Their fans are pretty engaged, too, with an average engagement rate of 1.06%. This means people aren't just passively watching; they're liking, commenting, and sharing. Their CreatorDB score is an impressive 94/100, showing they're doing a fantastic job overall in terms of content quality and audience engagement.

What They Create

The channel is packed with music content! You'll find everything from official music videos and behind-the-scenes footage to short, engaging clips. They use a mix of YouTube videos and Shorts, plus some Instagram posts and Reels to keep things interesting. One standout recent video is Sponge Cola's "Tuliro (Official Music Video)," which is gaining traction with a strong engagement rate of 2.32%. On the Shorts side, their clips featuring Marian Rivera dancing to "Sabay Tayo" are fun and relatable, proving that leveraging popular trends and personalities can really boost views. Their content stands out by showcasing a diverse range of Filipino artists and musical styles.

Why They're Great & Where They Can Grow

Universal Records Philippines excels at discovering and promoting local musical talent. Their strong YouTube presence and high CreatorDB score highlight their commitment to quality content. And their use of YouTube shorts keeps them relevant with current trends. An exciting opportunity for them would be to explore more interactive content, like Q&As with artists or behind-the-scenes looks at the recording process. They could also benefit from creating more content about music, not just of music (e.g., music theory, artist interviews, industry news, etc.)

Bottom Line

For brands looking to tap into the Filipino music scene, Universal Records Philippines is a fantastic partner. For the channel itself, focusing on consistent posting schedules and experimenting with more interactive formats could take their engagement to the next level!