Walt Disney Animation Studios

Overview

Walt Disney Animation Studios! Need we say more? This powerhouse of storytelling isn't just a studio; it's a childhood memory factory. While their reach extends across YouTube and Instagram, they're absolutely crushing it on TikTok, boasting over 21 million followers. Ranking amongst the top 100% of global creators at #22,731, Disney continues to captivate audiences with snippets of magic from their iconic films and exciting sneak peeks at new releases. It's a kingdom of content right at your fingertips.

Performance At A Glance

Disney's TikTok empire is expanding! They're growing at a steady pace, with a solid 3.53% increase in followers over the last 90 days. While a global and country ranking within the top 100% might sound vague, it means they're competing in a HUGE pool of creators and maintaining a strong presence. But it's not just about follower count; their fans are super engaged with their content, averaging a stellar 4.47% engagement rate. Earning a CreatorDB score of 95/100 suggests they're doing almost everything right! This score indicates excellent content quality, audience engagement, and overall platform optimization.

What They Create

Disney's content is a delightful mix of nostalgia and anticipation! They primarily create short, engaging videos on TikTok, often featuring clips from their movies, behind-the-scenes glimpses, and promotional material for new releases. While they have a presence on YouTube with both videos and shorts, and Instagram with posts and reels, TikTok is their current kingdom. One recent example is their Zootopia 2 promotion. For example, the "Hop to it 🐰 #Zootopia2 is NOW PLAYING only in theaters!" video, which garnered nearly 800,000 views. Their content stands out because it taps into universal themes of joy, adventure, and heartwarming stories that resonate with all ages.

Why They're Great & Where They Can Grow

Disney excels at leveraging its iconic brand recognition, creating shareable short-form content, and tapping into fan nostalgia. They also do a great job with cross-promotion for their latest films. Exciting opportunities include expanding their use of trending sounds and challenges on TikTok to further boost visibility, and perhaps experimenting with more interactive content like polls or Q&As with animators.

Bottom Line

For brands, partnering with Walt Disney Animation Studios offers unparalleled access to a massive and highly engaged audience. For Disney, focusing even more on TikTok-specific trends could amplify their already impressive reach and engagement. Keep creating magic!