Saregama Music

Overview

Saregama Music is a huge name in the Indian music scene! As a record label, they're the go-to source for Bollywood hits, classic tunes, and everything in between. With a massive following of over 62 million on YouTube, their main hub, they're bringing the sounds of India to the world. Their channel is a treasure trove of songs, scores, and soundtracks that resonate with audiences across the globe. They are currently ranked #61,211 in India and are in the top 100% of all Hindi language channels, securing the 13th spot.

Performance At A Glance

Saregama Music has a gigantic fanbase and they're growing steadily! They're expanding their reach at a rate of 0.53% each month, with a significant 3.20% jump over the last 90 days. Globally, they're in the top 99% of all channels, showcasing their impressive influence. Their fans are super engaged with their content too, clocking in an average engagement rate of 2.86%. CreatorDB gives them a score of 67/100, reflecting their solid performance and potential for even greater success.

What They Create

Saregama Music is a content machine! They primarily create music-focused videos on YouTube, from full songs and audio jukeboxes to classic film scores. They also dabble in YouTube Shorts, Instagram posts and Reels, and even TikTok videos to reach a wider audience. A recent video release of "Dhurandhar - Title Track Video" with Ranveer Singh has snagged over 600K views, showing their ability to attract contemporary audiences. They also post older content such as "Javed Akhtar Hits - Audio Jukebox" that brings a nostalgic feel. Their strength lies in curating and delivering a diverse catalog of Indian music.

Why They're Great & Where They Can Grow

Saregama Music excels at brand recognition, leveraging nostalgia, and offering a vast library of content. They're a trusted source for Indian music lovers. An exciting opportunity for them would be to create more interactive content, like behind-the-scenes footage or artist interviews. Exploring collaborations with modern artists to remix classic songs could also draw in a younger demographic.

Bottom Line

For brands: Partnering with Saregama Music offers access to a massive, engaged audience and instant credibility within the Indian music space. For Saregama: Focus on diversifying content formats and engaging with younger audiences to further amplify your reach and stay relevant in the ever-evolving music landscape.