IVN

Overview

IVN is a music producer making waves on YouTube and Instagram, crafting instrumental beats perfect for aspiring artists. With over 101,000 followers, IVN specializes in creating high-quality, Drake-inspired and other hip-hop type beats. While their global reach places them in the top 66% of creators worldwide at rank #5,136,350, their unique sound and dedication to providing free resources makes them a valuable asset in the online music community.

Performance At A Glance

IVN has built a solid following, but their growth has stalled recently, showing a slight decline over the past 90 days. While their total follower count is impressive, the lack of recent growth indicates a potential need to refresh their strategy. They rank well within the US and for English-speaking creators, but there's room to climb higher. The good news is their fans are fairly engaged, with an average engagement rate of 4.23% on their YouTube videos. Their CreatorDB score is 33/100, suggesting there's significant potential to improve their overall online presence and impact.

What They Create

IVN's main focus is creating instrumental beats, primarily on YouTube. They offer a diverse range of styles, but often lean into the sound of artists like Drake and Juice Wrld. Most of their content is video-based, showcasing the beat itself, often with visual elements. For example, their recent "[FREE] 'Never The Same' Drake Sample Type Beat" video, with over 7,400 views, gives aspiring artists a taste of a classic sound, ready to be transformed into a hit. What makes IVN stand out is the consistent quality of their production and their willingness to offer these beats for free, fostering a community around their music.

Why They're Great & Where They Can Grow

IVN excels at crafting high-quality, on-trend beats, capitalizing on popular artist styles. They also do a great job of providing free resources, attracting a large audience of aspiring musicians. A big opportunity for IVN would be to explore collaborations with vocalists and other producers to create more diverse content. Another potential avenue is to offer premium beat packs or personalized beat creation services to generate additional revenue streams.

Bottom Line

For brands looking to connect with aspiring musicians, IVN offers a targeted audience and a collaborative spirit. For IVN, focusing on increasing consistency and exploring new content formats could be the key to reigniting growth and solidifying their position in the online music scene.