Sonotek Haryanvi

Overview

Sonotek Haryanvi is a major player in the world of Haryanvi music, bringing the vibrant sounds of Haryana, India, to a massive audience. With a whopping 14 million+ followers on YouTube, they're a go-to channel for music videos, official tracks, and lyrical versions of the latest hits. Although based in Brazil, their focus on Hindi language content has propelled them to a ranking of #369 among Hindi-speaking creators globally, and #987 in Brazil. That's a pretty big deal! While they're already well-established, there's always room to grow.

Performance At A Glance

Okay, let's talk numbers! Sonotek Haryanvi has a huge following, but recently their growth has been a little slow, showing a slight decrease of -0.01% over the last month. While their global ranking is #13,638, putting them in the top percentile, their CreatorDB score is 45/100, suggesting there’s room for improvement in overall performance. The good news? Their fans are pretty engaged, with an average engagement rate of 1.31%. This means people are actually watching, liking, and interacting with their content, which is always a good sign. Their average video pulls in around 50,879 views.

What They Create

Sonotek Haryanvi is all about the music! They primarily upload music videos and audio versions of Haryanvi songs, catering to fans of Bollywood and regional Indian music. They've got a pretty extensive library on YouTube with 327 videos and a few shorts. They're also dabbling on Instagram with posts and reels, but YouTube is definitely their main stage. Check out "Tera Mera Sath (Official Video)," one of their recent uploads, featuring a catchy tune and vibrant visuals, or "Ek Modal (Official Video)" - both are getting some great engagement! What makes their content stand out is their focus on high-quality music production and showcasing both established and emerging Haryanvi artists.

Why They're Great & Where They Can Grow

Sonotek Haryanvi is killing it when it comes to curating and distributing Haryanvi music. Their strengths lie in their massive reach, consistent content uploads, and strong engagement rate. An exciting opportunity for them would be to dive deeper into YouTube Shorts, creating engaging snippets of their music videos or behind-the-scenes content. They could also explore collaborations with other popular Indian YouTubers outside of the music space to reach new audiences.

Bottom Line

For brands looking to tap into the Haryanvi music scene, Sonotek Haryanvi is a fantastic partner. For Sonotek Haryanvi themselves, experimenting with shorter video formats and cross-promotions could be the key to reigniting growth and boosting that CreatorDB score!