Despegar

Overview

Despegar, a verified travel powerhouse from Argentina, is your go-to guide for wanderlust, reaching over 5.4 million followers across YouTube, Instagram, and TikTok. While YouTube is their main stage, they sprinkle their magic across all platforms. Ranking in the top 96% globally (#702,624) and top 93% in Argentina (#2,352), Despegar doesn't just show you destinations; they inspire adventures. They bring the world to your screen, one short video, travel guide, and cultural experience at a time!

Performance At A Glance

Despegar boasts a massive following, but they're currently experiencing a slight dip in growth, around -0.22% over the last 30 days. Despite the negative growth, they're still a major player! Their content really resonates with their audience, reflected in a solid average engagement rate of 1.09%. They rack up an average of 6,415 views per video. Their CreatorDB score of 72/100 suggests they're doing a lot right, with room to optimize and really shine!

What They Create

Despegar serves up a buffet of travel content! From quick and captivating YouTube Shorts to longer, more in-depth YouTube videos, plus sprinkles of Instagram Reels and TikToks, they cover all the bases. They focus on travel & events, especially nature and cultural travel. Recently, their Shorts have been showcasing London ("Solo tres días en Londres... pero una ciudad que se queda para siempre ✨") and highlighting the beauty of Argentina ("Aquí los que amamos nuestro país 🌞👋🏻"). They blend practical travel advice with inspiring visuals, making you want to pack your bags right now! They even experimented with gaming content with Fortnite, PVP, and Battle Royale topics, showing they're not afraid to try new things.

Why They're Great & Where They Can Grow

Despegar excels at creating engaging short-form content that captures the essence of travel. Their reach is massive, and their content is visually appealing. They also do a good job of experimenting with different platforms and content types. To really level up, Despegar could focus on boosting engagement by asking more questions in their captions and encouraging user-generated content. Collaborating with smaller travel creators who have highly engaged niche audiences could also bring in fresh eyes and boost growth.

Bottom Line

For brands looking to tap into the Latin American travel market, Despegar is a solid partner! They have a huge audience and established brand. For Despegar, doubling down on interactive content and exploring strategic collaborations could be just the ticket to reigniting growth and further solidifying their position as a top travel influencer.