かっつー kattu

Overview

Meet かっつー kattu, a Japan-based YouTube sensation creating content in English! With a following of over 1.4 million, かっつー dives into the world of entertainment, gaming, and even some reel creation on Instagram. While they might be in the top 97% of global creators (ranked #467,707), かっつー's unique blend of DIY, vlogs, and relatable humor makes them a standout voice in the online world. They're not just another creator; they're building a community through their engaging personality and diverse content.

Performance At A Glance

かっつー's audience is massive, but recent growth has seen a slight dip of -0.83% over the last 30 days. They're ranked in the top 98% of creators in Japan and for English-language content, highlighting a strong local and linguistic presence. What's really impressive is their engagement rate of 10.30%! This shows that their fans are super engaged with their content, leaving likes and comments. Their CreatorDB score is a whopping 95/100, indicating their content quality and potential are top-notch.

What They Create

かっつー's channel is a mix of longer YouTube videos, Shorts, and some Instagram posts and Reels. They cover a range of topics from DIY and "Howto & Style" to universal vlogs that resonate with a wide audience. Taking a look at recent uploads, their video titled "I have terminated my exclusive contract with UUUM." generated over 250,000 views, suggesting their audience is invested in their career journey. On the lighter side, their Shorts video "YES!NO!?親友と選んだ食材だけで最強の飯テロ料理チャレンジ🍚" (cooking challenge with friends) shows their ability to create quick, engaging content that gets people watching. Their ability to blend personal updates with entertaining challenges is what makes their content so appealing.

Why They're Great & Where They Can Grow

かっつー excels at creating diverse content that keeps their audience engaged. Their high engagement rate proves they're building a real connection with their viewers. Their willingness to be open and transparent about their career decisions also fosters trust. An exciting opportunity could be to lean more into collaborations with other English-speaking creators, or expand their Instagram presence to reach a broader audience.

Bottom Line

かっつー is a fantastic creator with a solid foundation and a highly engaged audience. For brands, collaborating with them offers a chance to reach a dedicated and active community. For かっつー themselves, focusing on growth strategies for Instagram and continued collaborations could unlock even greater potential.