Paul Davids

Overview

Paul Davids is a guitar virtuoso and educator captivating over 4.1 million followers primarily on YouTube. Hailing from the Netherlands, Paul’s channel is a haven for guitar enthusiasts of all skill levels. He blends expert instruction with engaging entertainment, offering gear reviews, insightful lessons, and captivating performances. While ranked #120,506 globally and #34 in his home country, Paul's influence stretches far beyond mere numbers – he's cultivating a thriving community of passionate musicians. His channel is a go-to resource for anyone looking to improve their guitar skills or simply appreciate the instrument's beauty.

Performance At A Glance

Paul's audience is massive, and while his growth rate is currently around 0.24% monthly, that still translates to a significant increase in followers given his already large base. He's a top performer in the Netherlands and excels in reaching English-speaking audiences globally. What's really impressive is how engaged his fans are! With an average engagement rate of 2.46% and average views around 560,000, it's clear that people aren't just subscribing; they're actively watching and interacting with his content. His CreatorDB score is 69/100, indicating strong overall performance, but also suggesting room for improvement.

What They Create

Paul's content is a diverse mix of videos and shorts, mostly on YouTube, with a smaller presence on Instagram. He covers everything from "How-To & Style" and "Education" to "Music" and "Science & Technology" (likely through gear reviews). He offers advice, reviews, and most importantly, guitar lessons! Recently, his video "Mike Dawes Proves Why DADGAD Is the Most Beautiful Tuning Ever" blew up, racking up over a million views! And his "Why Everyone Needs a Nylon Guitar" video featuring Dominic Miller is another example of his ability to create compelling content that educates and entertains. His content stands out because of its high production quality, clear explanations, and obvious passion for the guitar.

Why They're Great & Where They Can Grow

Paul is fantastic at blending education with entertainment, creating content that's both informative and enjoyable to watch. His collaborations with other musicians, like Dominic Miller, are a major draw, expanding his reach and adding credibility. He's also great at tapping into current trends, comparing high-end and budget gear in shorts. An exciting opportunity would be to offer premium, in-depth courses on platforms like Teachable or Skillshare, monetizing his expertise beyond ad revenue. Exploring more live streaming could also foster a stronger sense of community.

Bottom Line

For brands, partnering with Paul Davids is a smart move to reach a highly engaged audience of guitar enthusiasts. For Paul, focusing on building a stronger presence on platforms like Instagram and diversifying revenue streams through premium content could take his channel to the next level.