SekineRisa

Overview

SekineRisa is a Japanese content creator who brings a unique blend of how-to & style content, often mixed with a dash of vlog-style storytelling, to her audience of over 1.6 million followers on YouTube and Instagram. While her global ranking places her in the top 99% of creators at #283,179, it's her engaging personality and relatable content that truly makes her stand out. She offers a window into her life, sharing everything from shopping hauls to home renovation projects.

Performance At A Glance

While SekineRisa boasts a substantial following, her growth rate has experienced a slight dip recently, showing a -0.06% decrease over the past 30 days. Her engagement rate sits at a solid 1.38%, meaning her fans are actively liking and commenting on her content. She's ranked among the top creators in Japan and among English-speaking creators globally. Her CreatorDB score is 59/100, indicating that while she has a strong foundation, there's room for improvement in optimizing her content strategy for even greater impact.

What They Create

SekineRisa's content is a mix of longer YouTube videos, shorts, and Instagram posts and Reels. She dives into lifestyle topics, with a focus on "How-To & Style" themes, and sometimes incorporates travel and events. Recent hits include her "リノベ城づくり日記" (Renovating My Castle Diary) video, which garnered over 142,000 views, documenting her journey of renovating an older apartment, and "[This is so good] I'll introduce my favorite items that I've been hooked on lately", where she shares her current favorite items. Her content stands out because it feels authentic and personal, as though she's sharing tips and experiences with a close friend.

Why They're Great & Where They Can Grow

SekineRisa excels at creating relatable and engaging content that resonates with her audience. Her authenticity and willingness to share personal experiences are major strengths. She also does a great job of incorporating current trends into her videos. To boost her growth, she could consider experimenting with more collaborative content, partnering with other creators in the lifestyle or beauty space. Optimizing her content for trending keywords could also help her reach a wider audience.

Bottom Line

For brands, SekineRisa offers access to a loyal and engaged audience interested in lifestyle, beauty, and home improvement. For SekineRisa herself, focusing on collaborations and SEO optimization could be key to reigniting growth and further solidifying her position as a leading content creator.