Lacoste

Overview

Lacoste, the iconic French brand synonymous with sporty elegance, boasts a significant online presence with over 15.8 million followers, primarily on Instagram. While they're a global brand, their content resonates particularly well in France, where they are ranked #44. Globally, they sit in the top 98% of creators, holding rank #458,166. They cleverly blend the brand's heritage with modern trends, creating content that appeals to a broad audience interested in clothing, sports, and even gaming!

Performance At A Glance

Lacoste's audience is substantial and continues to grow, albeit at a moderate pace. They're seeing a monthly growth of 0.43%, which translates to a consistent expansion of their fanbase. Their global ranking places them among the top-tier creators, reflecting their brand power and reach. Their fans are pretty engaged, with an average engagement rate of 1.51%, showing that their audience actively interacts with their content. Their CreatorDB score of 78/100 indicates a strong overall performance, highlighting their successful content strategy and audience management.

What They Create

Lacoste's content is a diverse mix of visuals designed to capture attention across YouTube, Instagram, and TikTok. They utilize a variety of formats, from classic YouTube videos to snappy YouTube Shorts, Instagram posts and reels, and trending TikTok videos. Recently, they've been experimenting with short-form video content centered around football and gaming, often featuring popular players and incorporating trending sounds. For instance, their video "YOUTH CONFIDENCE LAMINE YAMAL DANCE HITS DIFFERENT" showcases their use of current trends and celebrity appeal, even though the engagement rate is low. This content stands out by attempting to leverage viral trends and popular sports figures to connect with a younger audience.

Why They're Great & Where They Can Grow

Lacoste excels at leveraging its brand recognition and heritage to create visually appealing content. Their diverse content formats allow them to reach different audiences across various platforms. They also do a good job of identifying trending topics and attempting to integrate them into their content. A big opportunity for Lacoste would be to focus on more authentic engagement with their audience. For example, they could host Q&A sessions or create user-generated content campaigns. They could also look into improving the quality of their short-form content; the recent shorts had no likes, which could be improved by focusing on creating content that is more engaging, either through interesting visuals or through content that is more relatable to their audience.

Bottom Line

For brands looking to collaborate, Lacoste offers a massive reach and a strong brand image. For Lacoste themselves, focusing on boosting engagement rates through interactive content and refining their short-form video strategy could significantly elevate their online presence.