Satu Persen - Indonesian Life School

Overview

Satu Persen - Indonesian Life School is your go-to online destination for navigating the ups and downs of life in Indonesia! Think of them as your super-smart, relatable friend who dishes out practical advice on everything from career struggles to relationship woes. With over 4.3 million followers on YouTube (their main hub), they've built a thriving community around personal development and mental well-being. While they're still in the top 100% of global creators, ranked at #96,994, their Indonesian-focused content gives them a unique edge and resonates deeply with their audience.

Performance At A Glance

Satu Persen is steadily growing, adding a respectable 0.24% to their audience in the last month. Although the 7-day growth is flat, the 90-day growth shows a healthy upward trend of 1.52%. Their fans are super engaged with their content, clocking in an impressive average engagement rate of 3.28%. That's higher than a lot of channels! CreatorDB gives them a stellar score of 94/100, which basically means they're crushing it when it comes to consistent, high-quality content. They're also ranked in the top 100% in Indonesia (#4,008) and for Indonesian-language content (#3,463).

What They Create

Satu Persen creates a mix of longer YouTube videos and shorter, punchier content like YouTube Shorts and Instagram Reels. They tackle topics like quarter-life crises, the struggles of making friends as an adult, and the pressures faced by women in modern society. Their video, "Kenapa 90% Bisnis Franchise Hampir Selalu Gagal?" (Why do 90% of Franchise Businesses Almost Always Fail?) offers insights into business, while a recent short, "Makin tua, teman makin dikit ya? #Friendship #QuarterLifeCrisis #Dewasa" (As you get older, do you have fewer friends?) really resonated, sparking a lot of conversation. What makes them stand out is their ability to blend educational content with relatable, everyday experiences.

Why They're Great & Where They Can Grow

Satu Persen excels at:

• Relatability: They tackle universal issues with an Indonesian perspective.
• Engagement: They spark conversations and build a strong community.
• Consistency: They regularly publish content across multiple platforms.

Exciting opportunities for growth include: exploring collaborations with other Indonesian creators focused on similar themes and diving deeper into specific sub-niches within personal development (e.g., financial literacy, mindfulness).

Bottom Line

For brands looking to connect with a young, engaged Indonesian audience interested in self-improvement, Satu Persen is a fantastic partner. For Satu Persen, experimenting with more interactive content formats like Q&As or live streams could further boost engagement and solidify their position as the go-to "Life School" for Indonesians.