Venkatesh Bhat's Idhayam Thotta Samayal

Overview

Venkatesh Bhat's "Idhayam Thotta Samayal" (translation: "Recipes from the Heart") is all about bringing delicious, authentic Indian cuisine to your kitchen. Chef Bhat's YouTube channel, his main stage, boasts a massive following of nearly 5 million subscribers, making him a significant voice in the Indian cooking scene. While ranking among the top 100% of global channels at #71,500, his influence is particularly strong in India, where he ranks in the top 99% at #2,957. What makes him special is his warm, engaging style, making even complex dishes seem approachable and fun.

Performance At A Glance

Chef Bhat has built a fantastic community! While their growth rate is currently around 0.51% per month, the sheer size of their audience means a lot of people are tuning in. Their fans are pretty engaged, too, with an average engagement rate of 1.70% on their content. This is a solid number! CreatorDB gives them a score of 65/100, which indicates there's still room to grow, but they're already doing a great job connecting with their audience.

What They Create

Chef Bhat's content is a beautiful blend of traditional recipes and modern cooking techniques. He primarily creates long-form YouTube videos, sharing everything from classic South Indian dishes to unique twists on popular favorites. He's also experimenting with Instagram Reels and posts. Recent hits include "Karandi dosai | spring onion chutney," which racked up over 92,000 views, showcasing his skill in presenting simple dishes in an appealing way. Another standout is "Milagu Thattai | Pongal special savoury," a festive recipe that resonated with over 22,000 viewers. His ability to explain each step clearly, combined with his genuine passion for food, is what makes his content so compelling.

Why They're Great & Where They Can Grow

Chef Bhat excels at making Indian cooking accessible, building a strong sense of community, and showcasing a wide range of regional dishes. One exciting opportunity would be to explore collaborations with other food creators, both in India and internationally. This could introduce his channel to new audiences. Also, focusing on YouTube shorts could be a great way to boost visibility of new content.

Bottom Line

For brands looking to partner with an authentic and engaging food creator, Venkatesh Bhat is a fantastic choice. For Chef Bhat, continuing to experiment with short-form content and exploring collaborations could be key to further expanding his reach and impact.