WION

Overview

WION, or World Is One News, isn't just another news channel; it's a global perspective powerhouse. With a strong focus on delivering news and current events from around the world, WION offers a unique viewpoint that resonates with a large audience, primarily on YouTube where they boast over 11 million subscribers. While ranked among the top channels globally at #50,392, WION's commitment to in-depth reporting and diverse coverage sets them apart in the crowded digital news landscape.

Performance At A Glance

WION has a massive following of over 11 million, making them a major player in the online news space. While their growth has been relatively stable recently, with a 0.01% increase over the past month, they've seen a more significant jump of 1.84% in the last 90 days, showing consistent long-term expansion. Their global and regional rankings place them in the top percentile, though there's always room to climb! Their fans are pretty engaged, with an average engagement rate of 1.21%, meaning people are liking, commenting, and sharing their content. Their CreatorDB score of 68/100 indicates they're doing a solid job, but there's definitely potential to boost that score even higher!

What They Create

WION is all about delivering insightful news and political analysis. They primarily create videos and a smaller number of YouTube Shorts, diving deep into topics like global politics, economics, and even weather events with a global impact. Recently, they've covered stories like the "World Records Biggest Ever Lull in Nuclear Tests Since 1945," which, despite its serious subject matter, garnered a solid engagement rate. Another interesting video explored "India at Davos 2026," showcasing Kerala's delegation gaining momentum. WION's content stands out because of its global focus and its ability to connect seemingly disparate events to broader international trends.

Why They're Great & Where They Can Grow

WION excels at providing a global perspective, offering in-depth analysis, and covering a wide range of topics. Their strong subscriber base and consistent content delivery are testaments to their success. An exciting opportunity for WION would be to explore more interactive formats like Q&As or live streams to further engage their audience. They could also experiment with more short-form content on platforms like Instagram to reach a wider audience.

Bottom Line

For brands looking to partner with a news organization with a global reach and an engaged audience, WION is an excellent choice. For WION, focusing on increasing audience interaction and diversifying content formats could further amplify their already significant impact.