Infinite

Overview

Infinite is a force to be reckoned with in the online entertainment world, captivating audiences with a blend of humor and reactions, especially on YouTube, their main stage. Boasting a massive following of over 36 million across platforms, Infinite has carved out a niche with content that's both relatable and highly shareable. Their global ranking at #19,838 shows they're already a major player, but there's still tons of potential to climb even higher!

Performance At A Glance

Infinite's got a HUGE audience – over 36 million strong! While their growth is steady, it's not explosive right now, sitting at around 0.58% growth over the last month. Globally, they're in the top percentile, which is awesome. Their fans are pretty engaged, too, with an average engagement rate of almost 3%. That means people aren't just watching, they're liking, commenting, and sharing! Their CreatorDB score is a solid 85/100, indicating they're doing a lot right in terms of content quality and audience connection.

What They Create

Infinite's content is all about entertainment, dipping into reactions, listicles, and comedy. They're especially known for their "SCARIEST TikToks on the Internet" series, which consistently pulls in millions of views. For instance, one of their recent videos, "92 SCARIEST TikToks on the Internet," racked up over 3.4 million views and 93,000 likes! They experiment with different formats, from longer YouTube videos and Shorts to Instagram posts and TikToks, showcasing their versatility. Infinite's content stands out by tapping into trending topics and offering a humorous, relatable take on the wild world of the internet.

Why They're Great & Where They Can Grow

Infinite excels at identifying trending content, creating engaging reaction videos, and maintaining a consistent posting schedule. They're also clearly great at crafting catchy titles! An exciting opportunity for Infinite could be exploring more collaborative content with other creators in the comedy or reaction space. This could introduce them to new audiences and further boost their engagement. Another avenue could be expanding into different types of comedy beyond just reactions, maybe even skits or short films.

Bottom Line

For brands, Infinite offers a massive and engaged audience, perfect for reaching Gen Z and Millennial demographics. For Infinite, focusing on collaborations and experimenting with new content formats could be the key to unlocking even greater growth and cementing their place as a top-tier creator.