The Script

Overview

The Script! This Irish rock band, known for their heartfelt lyrics and catchy melodies, has built a strong online presence, especially on YouTube. With over 6 million followers, they're connecting with fans worldwide and sharing their music through official music videos, behind-the-scenes content, and engaging shorts. While their global ranking places them in the top 98% of creators at #355,439, their authentic connection with fans truly sets them apart. They're more than just a band; they're storytellers whose music resonates deeply.

Performance At A Glance

The Script's audience is substantial and steadily growing! They've seen a 0.41% increase in followers over the past 30 days, showing consistent momentum. Their global and country rankings both sit in the top 98%, demonstrating a solid reach. What's really impressive is their average engagement rate of 6.55%. This means their fans are super engaged with their content, liking, commenting, and sharing their music. Their CreatorDB score of 76/100 also reflects a strong overall online presence.

What They Create

The Script's content revolves around their music, naturally! They primarily use YouTube to share official music videos, shorter "shorts," and behind-the-scenes glimpses into their creative process. They also dabble on Instagram and TikTok. One recent YouTube video, "Even after all these years We just now got the feeling that we're meeting For the first time," racked up over 22,000 views and a stellar 15.75% engagement rate, proving their music still resonates. They stand out because they blend high-quality music production with personal, relatable content, making fans feel like they're part of the journey.

Why They're Great & Where They Can Grow

The Script excels at crafting engaging short-form video content to promote their music, fostering high engagement rates on their longer-form videos, and maintaining a consistent brand identity across platforms. An exciting opportunity would be to leverage behind-the-scenes content even further, perhaps with exclusive YouTube membership perks. They could also explore collaborations with other musicians or creators to reach new audiences.

Bottom Line

For brands, The Script offers access to a loyal and engaged fanbase, particularly within the music and entertainment space. For The Script themselves, continuing to experiment with different content formats and collaborations could significantly boost their growth and further solidify their online presence.